The scariest part of the EAL exam, while might not be the most daunting task, is probably getting your head wrapped around an unfamiliar language analysis task under time condition. Jargons and difficult terms might be used, and some articles tend to not be so straightforward making this task more challenging for EAL students. This blog post aims to alleviate this fear for all EAL students as much as possible and better your performance in the end-of-year exams. After reading this, I'd highly recommend our Ultimate Guide To Language Analysis as you study for your next SAC or exam.

Reading Comprehension

To understand and analyse an article well, you will need to know the writer’s contention well, identifying whether they are for or against an idea. Most language analysis articles are written on an issue, which is why it is important to spot what the issue is and the writer’s stance. Most of the time, the writer’s contention is found at the beginning of the article, in the title, though there are times it is found at the end of the article. Sometimes, skimming through an article might be sufficient for you to find its main point.

Spotting and understanding arguments, on the other hand, might be much more difficult as they can be found anywhere within the articles and the number of arguments contained varies from articles to articles.

The good news is, there is no right or wrong answer in English so there is no need to be too worried about whether what you are writing is ‘precise’ or not. In order to look for arguments and ‘chunk the reading passage’ in the most efficient way, you should be paying attention to the ways the writer tries to structure the article (e.g. paragraphs, headings and subheadings if there are any, etc). More than often arguments can be found at the beginning of paragraphs (writers might also use that good old Topic-Evidence-Example-Linking structure in drafting their piece) and sometimes two consecutive paragraphs focus on one singular argument.

Also, arguments should be specific and support the writer’s contention. For instance, if the contention is ‘technology ameliorates Americans’ standards of living’, the arguments might be something along the lines of ‘it is beneficial as it improves efficiency in workplace environment’ or ‘it allows people to communicate easily’. Trying to make an educated guess on what the arguments might look like will definitely help if you already know the contention of the article.

Language barriers might be an issue if the writer uses technical terms related to an unfamiliar area (e.g. an article about “pneumonoultramicroscopicsilicovolcanokoniosis”, a lung disease caused by a certain type of dust, might pop up – highly unlikely but thank me later if it does come up). This is why dictionaries are there to help us and they are a must-have coming into EAL exams and SACs. You are allowed to bring bilingual dictionaries as well, so make sure you have a good set of dictionaries that you can bring into SACs and exams. Regardless of how fluent you are, there is still a possibility that they use one if not more than one unfamiliar term in your language analysis articles.

However, it is not always difficult to guess the meaning of the word without using the dictionary (time restraints!!) by looking at the sentence as a whole. The location of the words within a sentence might allow you to make a reasonable guess of what type of words it is or what it might mean. If it is the subject or object of the sentence, it is either a pronoun, a noun or a name. If the word is after a subject, it is likely to be a verb which describes an action! To familiarise yourself with sentence structure further, read my guide on The Keys To English Fluency and Proficiency.

Answering Reading Comprehension Questions

Section C, Question 1 requires students to write short answers, in note form or sentences, which altogether will make up of 50% of the marks in Section C. I am not sure about you but for a lot of students, getting good marks for Question 1 is much easier than getting good marks for Question 2, which requires you to write a full language analysis essay. This is why it is important that you are able to maximise your marks in this question because they are purported to be easier marks to get! Some of the questions will ask the students for factual information but more difficult questions will require to think about that is contained in the text and make an interpretation based on your understanding.

1. Question words

To know what sort of answer you are expected to give before looking for details from the article, you need to be familiar with question words.

WHO - A particular person or group of people impacted by an incident or involved in a situation

WHAT - This really depends. It might require you to give out information about something or to identify reasons for the writer’s opinions (which is good it might make it easier for you to find the writer’s arguments)

WHEN - The timeframe within which an issue or event occurred (date, day, etc)

WHERE - The location of an event

WHY - The reasons for something

HOW - How a problem can be resolved

2. Direction words

Unfortunately, not all questions in this section have “question words” and examiners usually give out questions that are broader using “direction words” or “task words”, making this section more challenging for students. EAL is not the only subject that requires students to know their direction words well so it is definitely worthwhile learning these words to improve your performance. These are the most common direction words used in Section C (see below!).
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Describe

Giving information about something or to identify the writer’s opinions

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Explain

This requires you to give out information in your own words and elaborate

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Identify

Students will be required to find what is asked from the article and write them down in the briefest form possible

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List

Usually in note forms – to answer this you need to identify what is asked and briefly noting them down

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Summarise

Retelling something in a succinct and concise ways in your own words, it should only be enough to highlight key ideas

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Support

Finding evidence from the text to justify a statement or opinions

3. Marks allocation

Another super helpful tip is to pay extra attention to the marks allocation of the questions. It usually gives you a fairly accurate indication of how much you should write. The general rule of thumb would be that the number of marks tell students how many sentences or points they should be making.

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Example:

Identify the reasons why the writer loves travelling (2 marks)

Students should be writing down 2 reasons why the writer loves travelling‍

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The editor strongly opposes the use of plastic bag. Support this statement (3 marks)‍

In this case, it is probably best to find 3 pieces of evidence from the article that justify the statement stated to make sure you do not lose any marks by not writing enough.

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4. Sample Questions And Response

My own response and annotation of Question 1 and Section C of the 2017 EAL exam is below. I really hope it would give you guys a better idea of what is expected from EAL students.

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Time Management Tips

Look at the comprehension questions during reading time

I usually used my reading time skimming through the article, looking at the questions and flip back and forth the booklet to look for answers for the questions at the back. The reason why this was the first thing I did was because they often contain clues of what the arguments might me. Questions such as “give three reasons why the editor thought technology is beneficial” will help you immediately identify some key ideas and arguments in the article.

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Look for key features instead of analysing and finding techniques straight away

I also used the reading time to find the contention, determine what type of article it was and the source, etc. The following acronym might help you! I often tried identifying all of the features below as it also helped me plan my introduction within reading time.

Issue

Author

Contention

Title

Form

Audience

Source

Tone

For a detailed guide on How to Write an A+ Language Analysis Introduction, check out our advice here.

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Set out a detailed time management plan for your essay the night before the SAC or exams (or earlier if possible)‍

Be strict with yourself, know your writing speed and know how long it takes you to write a paragraph.

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Stick with one introduction’s structure/ format ‍

If you are used to writing an introduction that, for instance, starts off by introducing the issue, title of the piece, author, and then the contention, tone, audience then stick with it, or memorise it if you do not have the best writing speed or just do not work well under time pressure.

Example:

Whether or not (issue) is an issue that garners much attention in recent media. In response to this, (author) writes a (form) titled “(title)” to express his disapprobation/endorsement of (issue) to (audience). By adopting a (tone word 1) and (tone word 2), (author) asserts/ articulates/ contends that (contention). With the use of an accompanying visual, the writer enhances the notion that (contention).

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Not be way too thorough with annotation ‍

When it comes to performing well under time condition, perfectionism might hinder you from best maximising your marks! Everyone learns differently and has different approaches to this task but it is probably better if we do not spend way too much time annotating the article. While it is important to scan through the article and identify important persuasive techniques, sometimes it is more than sufficient to just circle or highlight the technique instead of colour-coding it, writing down what its effects on the audience, labelling techniques. Don’t get me wrong, these aforementioned steps are important, but there is no point writing that information down twice because you will be repeating those steps as you write your essay anyway! I’d recommend trying out different annotation techniques and see what works for you, but for me minimalism served me well.

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Create your own glossary of words ‍

Sometimes, it takes too much time just sitting down staring at the paper deciding what words you should be using. We’ve all been there, worrying if you have repeated “highlight” or “position” way too many time. Memorising a mini glossary might solve this issue and save us writing time. I have included a sample glossary for you to fill in, hopefully it helps you as much as it did me! It might be a good starting point for you.

Convincing the audience to…persuade, position, propel, compel, galvanise, etc

Highlight the idea that…underscore, enhance, fortify, bolster, etc

Evoke (an emotional response)...elicit, garners, etc

The writer uses …employs, utilises, etc

The writer criticises …critiques, lambastes, chastises, condemns, denounces, etc

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Practice!

‍At the end of the day, regardless of how many tips you have learned from this blog, it would not be enough to significantly improve your marks unless you practice frequently. Knowing how long it takes you to write the introduction, or each paragraph will better enable you to finish the essay within the time set and allow you to spend a bit of spare time proofreading your essay. If you are aiming for A+’s, writing every week is probably the best piece of advice I can give because without enough practice, your performance under pressure cannot match up to your usual performance.

In your Language Analysis (or Analysing Argument) SAC, you will be required to analyse how language is used to persuade in three or more texts. While this may seem a bit daunting at first, it really isn’t much harder than a single text analysis once you know how to approach it. Of course, there are multiple ways to tackle this task, but here is just one possible method!

Introduction:

Begin with a sentence that briefly describes the incident that sparked the debate or the nature/context of the debate. Remember to use the background information already provided for you on the task book!

Next, introduce the texts one at a time, including the main aspects for each (eg. title, writer, source, form, tone, contention and target audience). You want to show the examiner that you are comparing the articles, rather than analysing them separately. To do this, use appropriate linking words as you move onto your outline of each new text.

Consider significant features for comparison, for example:

• Is the tone/style the same?
• Is there a different target audience?
• How do their key persuasive strategies differ?

You may choose to finish your introduction with a brief comment on any key difference or similarity.

Sample introduction: The recent return to vinyls and decline in CD sales has sparked discussion about the merits of the two forms of recorded sound. In his feature article, For the Record, published in the monthly magazine Audioworld in June 2015, Robert Tan contends that vinyls, as the more traditional form, are preferable to CDs. He utilises a disparaging tone within his article to criticise CDs as less functional than vinyls. In response to Tan’s article, reader Julie Parker uses a condescending and mocking tone to lampoon Tan for his point of view, in a letter published in the same magazine one month later.

Body paragraphs:

Block structure

Spend the first half of your essay focused on Article 1, then move into Article 2 for the second half of your essay (and, for those doing three articles, the later part of your essay based on Article 3). This structure is the most simple of all, and unfortunately does not offer you ample opportunity to delve into an insightful analysis. Hence, we would not recommend this structure for you. If possible, adopt the Bridge or Integrated structures discussed below.

Bridge structure

Analyse the first text, including any visuals that may accompany it. Students often spend too long on the first text and leave too little time to analyse the remaining texts in sufficient depth, so try to keep your analysis specific and concise! Remember to focus on the effects on the reader, rather than having a broad discussion of persuasive techniques.

Linking is essential in body paragraphs! Begin your analysis of each new text with a linking sentence to enable a smooth transition and to provide a specific point of contrast. Continue to link the texts throughout your analysis, for example, you could compare:

• The tone
• The techniques of each writer and how these aim to position the reader in different ways.

Often your second and/or third texts will be a direct response to the first, so you could pick up on how the author rebuts or agrees with the arguments of the first text.

Integrated structure

In this type of structure, you will analyse both articles in each body paragraph.

For a detailed guide on Language Analysis including how to prepare for your SAC and exam, check out our Ultimate Guide to VCE Language Analysis.

If you'd like to see an in-depth explanation of these different essay structures with sample A+ annotated essays as examples, check out our How To Write A Killer Language Analysis ebook! This study guide includes heaps of other valuable content too, including the SIMPLICITY and SPECIFICITY strategy, which has helped hundreds of students achieve A+ in their assessments.

Conclusion:

In Lisa's videos above, she suggests a short and sweet summary in your conclusion by incorporating some quotes from the author's own conclusion. 

Alternatively, you could opt for a different approach. In your conclusion, aim to focus on how each text differs from the others in terms of the main techniques used by the author, and more importantly, the effect of these techniques on the reader or audience. You should summarise the main similarities and differences of each text without indicating any personal bias (ie. you should not state whether one text might be more or less persuasive than another). For example, a point of comparison could be the audience appeal - will any particular audience group be particularly engaged or offended? Why?

Finally, finish with a sentence suggesting a possible outlook for the issue.

Next Steps:

Watch our 'Language Analysis' playlist where Lisa analyses the VCAA 2016 exam over the span of 7 videos. From the first read all the way through to writing up the full essay, Lisa shows you step by step how you can improve your Language Analysis marks.

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*This blog post was originally created by Christine Liu, with additions made by Lisa Tran to suit the new modifications in the English study design.

We’ve explored creative writing criteria, literary elements and how to replicate the text over on our The Ultimate Guide to VCE Creative Writing blog post. If you need a quick refresher or you’re new to creative writing, I highly recommend checking it out!

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There are two types of people in this world… those who love creative writing, and those who don’t. But no matter which one you are, never fear, your saviour is here (in the form of this simple guide to writing creatively – whether it’s for school, for a writing competition or just for fun)!

What Are the Five Steps?

1. Do a brain dump of your ideas!
2. Stay true to yourself
3. Start small - keep it simple
4. Don't be afraid to add "spice"
5. Read your writing out loud

STEP 1: Do a brain dump of your ideas!

You’ll often find that your brain is buzzing with possible storylines or scenarios; you’ll feel so overwhelmed trying to pick just one! Or maybe, you’re experiencing  “writer’s block”,  a mind blank. My tip for this is to set a five-minute timer, get a blank sheet of paper and scribble down everything that comes to your mind! You’ll be surprised at how imaginative your mind can be under pressure! When the timer goes off, take a break and then read through each idea individually before choosing one to develop. This way you’ll be able to clearly see all your thoughts, and maybe even be able to link multiple ideas into a more detailed story!

STEP 2: Stay true to yourself

Creative writing is so different to other text types because it gives you the freedom to choose what you're writing about, and how you're going to do it! So, take advantage of this and write from the heart – don’t try to be someone you’re not. Let your personality shine through your writing. It's usually the stories that have some kind of personal backstory, or are based on a real-life experience that are the most enjoyable to read!

STEP 3: Start small - keep it simple

No one expects you to write a New York Times best seller novel in your first attempt! Even the most talented authors began with a dot point plan or a simple paragraph based on their idea. From my experience, the absolute hardest thing to do is actually get started. Keeping it simple and focusing on getting your ideas down on the page is the easiest way to overcome this hurdle. You can worry about the language and descriptions later, once you have a basic first draft, editing and developing is so much easier!

Want to also know the 11 mistakes high school students tend to make in creative writing? Check out this  

STEP 4: Don't be afraid to add "spice"

Now it's time for my favourite part; adding the flavour! This is what will make your writing stand out from the crowd! Take some risks, don’t be afraid to rewrite parts of your piece or use language techniques that are out of your comfort zone! 

Here are a few of my favourite features to use when creative writing:

• Flashbacks / Foreshadowing (these are good tools to subtly suggest a character’s backstory and add some mystery – especially if you use third-person language to make it more cryptic) 

E.g. As he entered the quadrangle for the first time since the accident, a wave of nostalgia hit Jack… The boy chuckled as the girl ran across the quadrangle to meet him, her cheeks rosy from the frosty air. The pale orange sky was transforming into a deep violet and the new-formed shadows cast dancing silhouettes on the young couple. The boy took the girl’s hand, making a silent promise to himself to protect her smile forever. A promise he would fail to keep…

• Personification (giving inanimate objects some life to spice up your descriptions!)

E.g. Her favourite oak tree stood proudly in the middle of the park, arms outstretched, waving to those that passed by.

• Oxymoron (contradictory words or groups of words)

E.g. Deafening silence, blinding darkness, cold fire

If you want to enhance your language or use different adjectives to what you normally use, https://www.thesaurus.com/ is your best friend! 😉 

If you're stuck on how to develop your descriptions and make them more vivid, I suggest relating back to the five senses. Ask yourself, what can the character see? What can they smell? What does the setting they're in sound like?

E.g. He was paralysed in front of the caskets… the cotton wrapped, caterpillar-like bodies, the oppressive silence of the parlour made him feel sick. And the overpowering stench of disinfectant mixed with already-wilting flowers certainly didn’t help.

STEP 5: Read your writing out loud

It can be awkward at first, but have some fun with it! Put on an accent, pretend you're a narrator, and read your writing. It really helps you to gauge the flow of the piece, and also identify things you might need to change. Or even better, read your writing to a friend or family member - ask them how they feel and what their initial thoughts are after hearing your piece.

Either way, reflection is one of the best ways to improve your writing and get it to the next level.

That’s all there is to it folks! Follow this simple recipe and you’ll be cooking up a creative-writing storm! Good luck! 😊

Want more tips on how you can achieve an A+ in creative writing? Read this blog post.

Wondering what VCAA examiners might be looking for in a high-scoring essay? Each year, the VCE EAL Examination Reports shed light on some of the features that examiners are looking for in  high-scoring responses for the Listening and Language Analysis sections of the EAL exams. Let's go through 5 key points from the reports so that you know how to achieve a 10/10 yourself.

For advice on how you can apply the VCE EAL Examination Reports to strengthen your skills in the listening section, see Tips on EAL Listening.

Tip #1 Analyse How the Overall Argument Was Structured 

Let’s take the 2017 VCAA EAL Examination Report as an example: 

‘The highest-scoring responses analysed argument use and language in an integrated way. Some responses used a comparative approach that analysed arguments and counter arguments from both texts in the same paragraph. However, only comparatively few responses focused on how the overall argument was structured.’

So how do we write about/analyse ‘how the overall argument was structured’? 

To save time during the exam, we can adopt templates that can help us transfer our thoughts into words in a fast and efficient way.  You can construct your own templates, and you may want to have various templates for various scenarios or essays. Below, I have provided a sample template and I’ll show you how you can use this template in your own essays.

Sample Template

(AUTHOR)’s manner of argument is proposed in real earnest in an attempt to convince the readers of the validity of his/her proposal of...by first…and then supplying solutions to...(DIFFICULTIES), thus structuring it in a logical and systematic way.

The above template ONLY applies to opinion pieces that satisfy these 2 rules:

• The opinion piece commences by presenting the ‘bad effect/consequence/situation’ of the topic 
• The opinion piece supplies the solution to resolve the ‘bad effect/consequence/situation’ of the topic 

For example, say the author, John White, contends that plastic bags should be banned and does so by:

• commencing the piece with the fact that plastic bags can travel long distances by wind and water. They litter our landscapes, float around in waterways, and can eventually end up in the oceans, ultimately polluting the ocean and posing a threat to marine animals
• then supplies solution to ban plastic bags 

When we use our template here, the intro may look like this - note that I’ve bolded the ‘template’ parts so you can clearly see how the template has been used:

John White’s manner of argument, proposed in real earnest in an effect to convince the readers of the validity of his proposal of banning plastic bags by first exposing the deleterious nature of these bags to our environment and natural habitat and then supplying solutions to ban plastic bags, putting it in effect in a logical and systematic way.

Head to Introductions for EAL Language Analysis for more templates and guidance on how to nail your Language Analysis Introduction. 

Tip #2 Keep the Listening Answer Succinct 

The 2019 VCAA EAL Examination Report states: 

‘Students are encouraged to use the key words in the questions as a focus for their listening...Short-answer questions require concise and precise answers. Responses that demonstrated understanding provided what was asked for without including extraneous information.’

Some students tend to add unnecessary information in their answers. Although the answers are correct, they will NOT earn you any extra marks. Listening answers should NOT be a mini essay. Writing irrelevant information will not only waste time but may also compromise the accuracy and overall expression of your response. 

Tip #3 Practice Makes Perfect

The examination reports frequently point out that students struggle with identifying and describing the tone and delivery. For example, the 2017 VCAA EAL Examination Report states:

‘Identifying tone and delivery is challenging for students and emphasis on this is needed...Students are encouraged to use the key words in the questions as a focus for their listening’. 

The good news is, just like most skills, listening and identifying the tone can both be improved with practice. In fact, VCAA acknowledges the importance of daily practice as well. 

‘Students need to develop their critical listening skills both in and outside of the classroom. They are encouraged to listen, in English, to anything that interests them – current affairs, news, documentaries and podcasts can all be useful.’ (2017 VCAA EAL Examination Report)

Practicing listening does not necessarily mean sitting down and doing Section A questions; it can be as simple as talking with classmates, teachers, neighbours, friends from work, church, etc. 

Take a look at our EAL Listening Practice and Resources for a comprehensive list of external resources for practicing listening and a step-by-step guide on how to use them!

Tip #4 How To Formulate a Cohesive Response?

VCAA encourages us to write answers that make sense to the reader and are grammatically correct. Make sure you do address, and ONLY address, what the question is asking, because marks will not be rewarded for redundant information. 

‘Short answer questions require concise and precise answers. Responses that demonstrated understanding provided what was asked for without including extraneous information. Expression skills need to be sufficiently controlled to convey meaning accurately.’ (2017-2019 VCAA EAL Examination Report)

HINT: This may sound super simple, but a lot of EAL students struggle with it. If you do, you are definitely not alone. Some students seek to use complicated words and/or sentence structures, but we should not compromise clarity over complexity.  

Tip #5 Use a Range of Precise Vocabulary 

VCAA acknowledges the importance of sophisticated vocabulary. This phrase ‘analysis expressed with a range of precise vocabulary’ has been repeatedly used to describe high-scoring essays in the examination reports from 2017 onwards

Below is a list of commonly misspelled, misused and mispronounced words. If you don’t know the meaning of a word, check out Collins Online Dictionary for definitions OR you can use a physical copy of the Collins Dictionary (which you are allowed to bring into the exam and SACs).

Words That Look the Same/Have Super Similar Spelling:

• Abroad vs. Aboard
• Adapt vs. Adopt vs. Adept
• Affect vs. Effect
• Altar vs. Alter
• Angel vs. Angle
• Assent vs. Ascent vs. Accent
• Aural vs. Oral
• Baron vs. Barren
• Beam vs. Bean
• Champion vs. Champagne vs. Campaign
• Chef vs. Chief
• Chore vs. Chord
• Cite vs. Site
• Compliment vs. Complement
• Confirm vs. Conform
• Contact vs. Contrast vs. Contract
• Contend vs. Content
• Context vs. Content
• Costume vs. Custom
• Counsel vs. Council vs. Consul
• Crow vs. Cow vs. Crown vs. Clown
• Dairy vs. Diary
• Decent vs. Descent vs. Descend
• Dessert vs. Desert
• Dose vs. Doze
• Drawn vs. Draw vs. Drown
• Extensive vs. Intensive
• Implicit vs. Explicit
• In accord with vs. In accordance with
• Later vs. Latter
• Pray vs. Prey
• Precede vs. Proceed
• Principal vs. Principle
• Sweet vs. Sweat
• Quite vs. Quiet

For an overview of the EAL study design plus tips and tricks for reading comprehension, time management and more, check out The Ultimate Guide to EAL.

Don't forget to also check out Our Ultimate Guide to Oral Presentations for everything you need to know for Oral Presentations.

Since September 2015, the current affairs has been raging with numerous controversial topics - perfect for your oral presentation! Here are some of the more interesting issues that would be a good starting point for your oral. Remember to offer an interesting and unique argument, even if it may mean adopting the unconventional or unpopular point of view on the issue!

Oral presentation topics 2016

1. Should we have 24 hour public transport on weekends?

2. Gender selective abortion in Australia

3. Should the driving age in Australia be lowered?

4. Cricket star Chris Gayle’s treatment of journalist Mel McLaughlin

5. Should children be vaccinated?

6. Should the voting age in Australia be lowered to 16 years?

7. Should singer Chris Brown be denied entry to Australia?

8. Cultural appropriation in Australia

9. Should an Australian Prime Ministers be removed from office without a general election?

10. Should Australia be a republic?

11. Should the Australian flag be changed?

12. Is Australia Day racist against Indigenous Australians?

13. Adam Goodes booing: Are AFL football crowds racist?

14. Australian of the Year - Rosie Batty: Victim blaming

15. Should UBER be made legal in Australia?

16. Should baby formula be limited in sales?

17. Should greyhound racing be banned in Australia?

18. Is Australia’s border security policy justified?

19. Should Australian Open arenas have sports betting advertising?

20. See more Oral Presentation Topics 2017, click here.

For a detailed guide on Language Analysis, what you're expected to cover, how to prepare for your SAC and Exam and more, check out our Ultimate Guide to VCE Language Analysis.

‍[Modified Video Transcription]

Today we're going to go through the 2019 past VCAA English Exam (grab a copy of the exam here so you can analyse with me). As you probably know, if you've watched my videos before, you always want to make sure you read the background information when it comes to Analysing Argument. 

I'm going to use Analysing Argument and Language Analysis interchangeably by the way, but I'm talking about the same thing okay? 

Background Information

The background information is pretty important because it gives you context for what is happening in this article. Without reading the background information, you might just head in there and possibly even come up with an entirely different context altogether, which might screw over your actual analysis and the author's intention. So, never skip the background information. Make sure that you read it and also pick out the gems that you find in it. 

What I've always found is background information is great for picking keywords - words I might want to use throughout my own Language Analysis. It also has really good details about the article. In this case, you can see that there's a member of the public who has responded, which tells us a little bit about the author; it's a 'response' as well, so there's going to be two articles; it's an advertorial - an advertorial is a paid advertisement that looks like an article (I'll use the word advertorial as I'm describing the article in my introduction), and, I also know where it's been published. This is already really good information for you to start using in your introduction. 

Finding Your Own Interpretation

Let's move into the analysis itself. By the way, this is my first time doing this analysis, so we're doing it together. What you'll find is that I come up with particular interpretations that you might not have come up with. I might miss something, you might miss something, and what you'll find is my interpretation is not the only interpretation out there. If you come up with something else, it's totally fine for you to go ahead and analyse it, as long as you can back it up. This is what English is all about, so don't stress if I haven't matched up with you in exactly what I'm saying. You can also use my interpretation as a double interpretation. So, what you could do is go into your essay, write your interpretation and if mine compounds on top of yours pretty well, if it's a great addition to what you're saying, add it in and bam! You're showing your examiner that, you're somebody who can look at one particular technique from several different perspectives and that's kind of cool.

Moving on to the Analysis

So, 'A Better, Faster Shopping Experience'. From what I can already see here is there's this sense of convenience already being brought up. Now, at this point in time, I don't know what the point of that convenience is, but I know for me as a shopper, if I can get something for a better experience and I can get it done faster, then hells yeah, I am all for that. Think about yourself in the reader's shoes, after all, you really are the reader reading this article. Think about how it's starting to impact you. 

I've done a video about the TEE rule previously that goes through Technique, Example and the intended Effect on the audience. Make sure you're familiar with that because I will use a lot of that in today's analysis.

'An open letter to our valued customers. As you know, Hailey's Local Store is not your average grocery store.' 

Interesting. The 'As you know' is pretty familiar. It's this familiarity that this person is sharing with us (the author's name is Hailey, so I'll just say Hailey). She says 'As you know, Hailey's Local Store is not your average grocery store' and repeating that familiar 'As you know' reminds the audience - us - of our long-term relationship with the store. So, in a sense, she's drawing upon our good will and our trust in the local shop, which creates this differentiation between herself (as somebody who's more proactive and customer-centric) and your bigger grocery stores. 

'We're a little bit different - we always put our customers first.' 

At this point, we start to feel valued. We know that we are her priority. Her priority isn't about profits, which a lot of stores are about, it's about the people, and as a result, we're more inclined to look at her in a favourable way.

'We offer lots of healthy meals, many specials, locally source food and, as you know, we abolished plastic carry bags four years ago - long before the big stores.' 

This whole sentence is pretty good because it shows us that she is somebody who is forward-thinking and she has actually carried through with her claim that she puts her customer first. We know that because she follows it up with:

'Why did we do those things? Because you told us that was what you wanted and needed.' 

She's got historical proof of putting customers first, which again, serves to build this rapport and relationship between Hailey and us as her customers.

If I look at the first paragraph as a whole, I see that she's building this up, she's setting this up in a particular way and whatever direction she's going to head in next, we're more inclined to follow her, to believe in her and to support her because she's shown us that she has supported us first. She's helped us out, so why can't we help her out? Again, I haven't read the rest of this article yet so these are just the thoughts that are going through my mind as I'm reading this first paragraph - just to give you a little bit of insight into my brain.

In this first paragraph, I can see that she's using a pretty welcoming and warm tone. If you have a look at the photograph that's been placed at the top of this article - and remember that with particular images they're strategically placed, so if it's placed at the start of the article versus at the end, think about how that impacts your perception of the photograph - for me, the first thing I see when I look at this article is the photo and I see a smiling happy owner. As you can see, the first paragraph serves to back up this photograph as well, with what she's talking about in terms of prioritising customers and valuing customers. You can also see products behind her, which look fresh and full and her shelves are full, so in that sense, it furthers this impression of the local and grounded nature of the store. It feels homey and this invites that comfort and trust from us.

Then, as we move into our second paragraph, I'm seeing a lot of exclamation marks, which gives me the sense of this upbeat, exciting environment, or even tone you could say. I think she's doing this because she wants us to jump on board with cashless payments as well, and to not see them as something that's a burden for us. She ties the advantages of cashless payments directly to the customer’s experience of the store by frequently repeating personal terms, such as 'you' and 'your' throughout these first couple of paragraphs. By the way, I'm not going to write down all the language analysis, because I think there's just not enough space, but me chatting about it with you is good enough. Let's move onto the next paragraph.

'you won't need to go rummaging through your bags for coins. You won't ever have to worry that you don't have the cash to cover your essential food supplies - your card will ensure that you do'. 

Not only is she highlighting the advantage. Here, she's arguing for the advantages of cashless payments by showing you the inconveniences of having cash in phrases like 'you won't need to' and 'you won't ever have to'. I also like the phrase 'rummaging through your bags for coins'. It gives this sense of how cumbersome the nature of physical money is in comparison to cashless payments.

In the next paragraph, she highlights cashless payments with the words 'Simple!' which reiterates her point (from the previous paragraph) about how cumbersome coins can be. She finishes off this paragraph with a 'Welcome to the twenty-first century.', so there's this sense of being forward in her decisions and that we should be as well - because nobody wants to be left behind in history. A lot of us like to think of ourselves as people who are open-minded, open to change and will take up things that are better for us, things that are more convenient for us.

So, she's saying that this is it for twenty-first century, join us over here rather than way back when, when we had to use coins. She also highlights 'mobile phone[s]', 'smart watch', 'smart ring' - many things that a lot of people have and this just compounds that idea of, 'yeah, this is a no brainer' essentially. Why shouldn't you move to cashless payments if you're already immersed in this tech world of having mobile phones, smart watches, smart rings, etc.?

She moves into talking about the wider economic context of Australia in this next paragraph. That sense of time I was talking about, comparing the now - the twenty-first century - with a decade ago, you can see that link right here. It's very obvious now. She creates a strong impression of societal inevitability of this technological change, especially because she cites statistics - '70 per cent of household spending was in cash; now it's half of that.' I can see in the next paragraph that she uses expert opinion as well - the 'Governor of the Reserve Bank of Australia'. This all connects to this main phrase that we are in a ‘turning point’ now, that cash will be rapidly phased out until we become a cashless society and we should join her; we should make moves on this otherwise we're going to get left behind. 

I like that she's bringing in Australia because it also brings in this additional sense of pride on our behalf. We're Australians, we're proud that we've been one of the biggest users of electronic payments in the world, we're the ones who are making waves, we're the ones who are putting our feet forward first. So, you could talk about appeal to patriotism here as well. It's interesting because here she says that she's a leader, or 

'We've always tried to be a leader in our community and respond to our customer's needs.'

What do you think when you think of a leader? Typically for me, I admire leaders. They're somebody I look up to and I want to follow in their footsteps essentially. So by positioning herself as a leader, I think that's pretty interesting because she's telling us, ‘Hey, I've done all this thinking, I have initiative, I am forward-thinking, so come with me, join with me on this cashless payments movement.’

'you'll breeze through a check-out' 

I like the word 'breeze through', or just 'breeze' because it connects again, back to this idea of convenience with a faster shopping experience, and it is juxtaposed against that cumbersomeness of 'rummaging through...bags for coins'. Something to think about is: as you analyse an article, you don't just have to analyse it chronologically or talk about it chronologically in your essay either. If you see things that connect later on, connect them in your essay and put them together, because what you're showing your examiner is that you can see not just the minor details - i.e. language techniques in each sentence - but you can actually zoom out and see the overall picture, how the arguments are coming together and how she's structuring her piece so that we walk away with a certain perspective. Think about that in a two-step method. There's the zoom in where we're looking at sentence by sentence and what techniques are there, which is basically what we've been doing, but at the same time, you can zoom out and have a look at how the different techniques all come together and work as a whole. If this is something that you're not too comfortable with just yet, just stick with the chronological order and working through the sort of minor details. And then on your next read, you can read through with the focus of, 'okay, what if I was to look at this from a more holistic perspective?' 

We talk about this 'zoom in' and 'zoom out' technique in How To Write A Killer Text Response.

Ahh! I didn't even look ahead enough, there are more words and more phrases that connect to the idea of convenience and ease. It’s 'faster', ‘will save you time', 'safer' as well?! There's a new appeal. It's not necessarily new, it's just a different angle you could come from. If you wanted to talk about the sense of security, that appeal to safety, then you could do that as well. 

'it means not having to spend hours sorting, storing and securing cash'

So, more cumbersome notions. And then in comparison,

'more time', 'We understand the concerns a minority of our customers may have.' 

I love when they do this, acknowledging the opposition essentially is what she's doing. She's saying, ‘yup, like, I can hear you, not all customers want this. Some of you don't.’ And my assumption is that she's going to back it up with her own rebuttal. This not only pulls along the people who are already supportive of her, but she's also trying to pull along those who are a little bit more sceptical of this idea of cashless payments. So let's see, she says, 

'What if you prefer cash, don't feel comfortable using credit or debit cards, or don't have a mobile phone or smart watch? We don't want to leave anyone out. For the next three months we will offer cashless payments, but still accept cash to people to give people time to adjust.' 

It's interesting because she is again, building up this position of hers, where she is friendly, she is helpful, she is thoughtful and she cares about her community. Something you could also say, and this is if you're looking at things more pessimistically, is that she's doing this more so for herself. By saying that these people have three months, there's this unspoken pressure that's happening as well. She's putting pressure on the minority and emphasising the supposed inevitability of a cash-free shopping experience. Even by just saying 'minority' that's in a way applying pressure as well, because it's saying that you are part of this smaller group, the smaller group of people who won't come with us or have not yet come with us, so join us. There's a very clear expectation that these customers need to adapt and catch up. 

Want to see these ideas and annotations turned into a full A+ essay?

If you want more, I have also got a fully written up 2019 essay based on the articles that we're analysing today in my How To Write A Killer Language Analysis study guide. In that study guide, not only do I have the essay for 2019, I also have a fully written up essay for the 2017 & 2020 VCAA English Exams, and we're always working on adding ones from future years as well. Plus, there's heaps of sample A-plus essays in there already and heaps of information that I think will be super helpful for you before you move into your SAC. So please, go ahead and check that out! It's loaded with value and I know it'll be worth your money.