For a detailed guide on Language Analysis, what you're expected to cover, how to prepare for your SAC and Exam and more, check out our Ultimate Guide to VCE Language Analysis.

‍[Modified Video Transcription]

Today we're going to go through the 2019 past VCAA English Exam (grab a copy of the exam here so you can analyse with me). As you probably know, if you've watched my videos before, you always want to make sure you read the background information when it comes to Analysing Argument. 

I'm going to use Analysing Argument and Language Analysis interchangeably by the way, but I'm talking about the same thing okay? 

Background Information

The background information is pretty important because it gives you context for what is happening in this article. Without reading the background information, you might just head in there and possibly even come up with an entirely different context altogether, which might screw over your actual analysis and the author's intention. So, never skip the background information. Make sure that you read it and also pick out the gems that you find in it. 

What I've always found is background information is great for picking keywords - words I might want to use throughout my own Language Analysis. It also has really good details about the article. In this case, you can see that there's a member of the public who has responded, which tells us a little bit about the author; it's a 'response' as well, so there's going to be two articles; it's an advertorial - an advertorial is a paid advertisement that looks like an article (I'll use the word advertorial as I'm describing the article in my introduction), and, I also know where it's been published. This is already really good information for you to start using in your introduction. 

Finding Your Own Interpretation

Let's move into the analysis itself. By the way, this is my first time doing this analysis, so we're doing it together. What you'll find is that I come up with particular interpretations that you might not have come up with. I might miss something, you might miss something, and what you'll find is my interpretation is not the only interpretation out there. If you come up with something else, it's totally fine for you to go ahead and analyse it, as long as you can back it up. This is what English is all about, so don't stress if I haven't matched up with you in exactly what I'm saying. You can also use my interpretation as a double interpretation. So, what you could do is go into your essay, write your interpretation and if mine compounds on top of yours pretty well, if it's a great addition to what you're saying, add it in and bam! You're showing your examiner that, you're somebody who can look at one particular technique from several different perspectives and that's kind of cool.

Moving on to the Analysis

So, 'A Better, Faster Shopping Experience'. From what I can already see here is there's this sense of convenience already being brought up. Now, at this point in time, I don't know what the point of that convenience is, but I know for me as a shopper, if I can get something for a better experience and I can get it done faster, then hells yeah, I am all for that. Think about yourself in the reader's shoes, after all, you really are the reader reading this article. Think about how it's starting to impact you. 

I've done a video about the TEE rule previously that goes through Technique, Example and the intended Effect on the audience. Make sure you're familiar with that because I will use a lot of that in today's analysis.

'An open letter to our valued customers. As you know, Hailey's Local Store is not your average grocery store.' 

Interesting. The 'As you know' is pretty familiar. It's this familiarity that this person is sharing with us (the author's name is Hailey, so I'll just say Hailey). She says 'As you know, Hailey's Local Store is not your average grocery store' and repeating that familiar 'As you know' reminds the audience - us - of our long-term relationship with the store. So, in a sense, she's drawing upon our good will and our trust in the local shop, which creates this differentiation between herself (as somebody who's more proactive and customer-centric) and your bigger grocery stores. 

'We're a little bit different - we always put our customers first.' 

At this point, we start to feel valued. We know that we are her priority. Her priority isn't about profits, which a lot of stores are about, it's about the people, and as a result, we're more inclined to look at her in a favourable way.

'We offer lots of healthy meals, many specials, locally source food and, as you know, we abolished plastic carry bags four years ago - long before the big stores.' 

This whole sentence is pretty good because it shows us that she is somebody who is forward-thinking and she has actually carried through with her claim that she puts her customer first. We know that because she follows it up with:

'Why did we do those things? Because you told us that was what you wanted and needed.' 

She's got historical proof of putting customers first, which again, serves to build this rapport and relationship between Hailey and us as her customers.

If I look at the first paragraph as a whole, I see that she's building this up, she's setting this up in a particular way and whatever direction she's going to head in next, we're more inclined to follow her, to believe in her and to support her because she's shown us that she has supported us first. She's helped us out, so why can't we help her out? Again, I haven't read the rest of this article yet so these are just the thoughts that are going through my mind as I'm reading this first paragraph - just to give you a little bit of insight into my brain.

In this first paragraph, I can see that she's using a pretty welcoming and warm tone. If you have a look at the photograph that's been placed at the top of this article - and remember that with particular images they're strategically placed, so if it's placed at the start of the article versus at the end, think about how that impacts your perception of the photograph - for me, the first thing I see when I look at this article is the photo and I see a smiling happy owner. As you can see, the first paragraph serves to back up this photograph as well, with what she's talking about in terms of prioritising customers and valuing customers. You can also see products behind her, which look fresh and full and her shelves are full, so in that sense, it furthers this impression of the local and grounded nature of the store. It feels homey and this invites that comfort and trust from us.

Then, as we move into our second paragraph, I'm seeing a lot of exclamation marks, which gives me the sense of this upbeat, exciting environment, or even tone you could say. I think she's doing this because she wants us to jump on board with cashless payments as well, and to not see them as something that's a burden for us. She ties the advantages of cashless payments directly to the customer’s experience of the store by frequently repeating personal terms, such as 'you' and 'your' throughout these first couple of paragraphs. By the way, I'm not going to write down all the language analysis, because I think there's just not enough space, but me chatting about it with you is good enough. Let's move onto the next paragraph.

'you won't need to go rummaging through your bags for coins. You won't ever have to worry that you don't have the cash to cover your essential food supplies - your card will ensure that you do'. 

Not only is she highlighting the advantage. Here, she's arguing for the advantages of cashless payments by showing you the inconveniences of having cash in phrases like 'you won't need to' and 'you won't ever have to'. I also like the phrase 'rummaging through your bags for coins'. It gives this sense of how cumbersome the nature of physical money is in comparison to cashless payments.

In the next paragraph, she highlights cashless payments with the words 'Simple!' which reiterates her point (from the previous paragraph) about how cumbersome coins can be. She finishes off this paragraph with a 'Welcome to the twenty-first century.', so there's this sense of being forward in her decisions and that we should be as well - because nobody wants to be left behind in history. A lot of us like to think of ourselves as people who are open-minded, open to change and will take up things that are better for us, things that are more convenient for us.

So, she's saying that this is it for twenty-first century, join us over here rather than way back when, when we had to use coins. She also highlights 'mobile phone[s]', 'smart watch', 'smart ring' - many things that a lot of people have and this just compounds that idea of, 'yeah, this is a no brainer' essentially. Why shouldn't you move to cashless payments if you're already immersed in this tech world of having mobile phones, smart watches, smart rings, etc.?

She moves into talking about the wider economic context of Australia in this next paragraph. That sense of time I was talking about, comparing the now - the twenty-first century - with a decade ago, you can see that link right here. It's very obvious now. She creates a strong impression of societal inevitability of this technological change, especially because she cites statistics - '70 per cent of household spending was in cash; now it's half of that.' I can see in the next paragraph that she uses expert opinion as well - the 'Governor of the Reserve Bank of Australia'. This all connects to this main phrase that we are in a ‘turning point’ now, that cash will be rapidly phased out until we become a cashless society and we should join her; we should make moves on this otherwise we're going to get left behind. 

I like that she's bringing in Australia because it also brings in this additional sense of pride on our behalf. We're Australians, we're proud that we've been one of the biggest users of electronic payments in the world, we're the ones who are making waves, we're the ones who are putting our feet forward first. So, you could talk about appeal to patriotism here as well. It's interesting because here she says that she's a leader, or 

'We've always tried to be a leader in our community and respond to our customer's needs.'

What do you think when you think of a leader? Typically for me, I admire leaders. They're somebody I look up to and I want to follow in their footsteps essentially. So by positioning herself as a leader, I think that's pretty interesting because she's telling us, ‘Hey, I've done all this thinking, I have initiative, I am forward-thinking, so come with me, join with me on this cashless payments movement.’

'you'll breeze through a check-out' 

I like the word 'breeze through', or just 'breeze' because it connects again, back to this idea of convenience with a faster shopping experience, and it is juxtaposed against that cumbersomeness of 'rummaging through...bags for coins'. Something to think about is: as you analyse an article, you don't just have to analyse it chronologically or talk about it chronologically in your essay either. If you see things that connect later on, connect them in your essay and put them together, because what you're showing your examiner is that you can see not just the minor details - i.e. language techniques in each sentence - but you can actually zoom out and see the overall picture, how the arguments are coming together and how she's structuring her piece so that we walk away with a certain perspective. Think about that in a two-step method. There's the zoom in where we're looking at sentence by sentence and what techniques are there, which is basically what we've been doing, but at the same time, you can zoom out and have a look at how the different techniques all come together and work as a whole. If this is something that you're not too comfortable with just yet, just stick with the chronological order and working through the sort of minor details. And then on your next read, you can read through with the focus of, 'okay, what if I was to look at this from a more holistic perspective?' 

We talk about this 'zoom in' and 'zoom out' technique in How To Write A Killer Text Response.

Ahh! I didn't even look ahead enough, there are more words and more phrases that connect to the idea of convenience and ease. It’s 'faster', ‘will save you time', 'safer' as well?! There's a new appeal. It's not necessarily new, it's just a different angle you could come from. If you wanted to talk about the sense of security, that appeal to safety, then you could do that as well. 

'it means not having to spend hours sorting, storing and securing cash'

So, more cumbersome notions. And then in comparison,

'more time', 'We understand the concerns a minority of our customers may have.' 

I love when they do this, acknowledging the opposition essentially is what she's doing. She's saying, ‘yup, like, I can hear you, not all customers want this. Some of you don't.’ And my assumption is that she's going to back it up with her own rebuttal. This not only pulls along the people who are already supportive of her, but she's also trying to pull along those who are a little bit more sceptical of this idea of cashless payments. So let's see, she says, 

'What if you prefer cash, don't feel comfortable using credit or debit cards, or don't have a mobile phone or smart watch? We don't want to leave anyone out. For the next three months we will offer cashless payments, but still accept cash to people to give people time to adjust.' 

It's interesting because she is again, building up this position of hers, where she is friendly, she is helpful, she is thoughtful and she cares about her community. Something you could also say, and this is if you're looking at things more pessimistically, is that she's doing this more so for herself. By saying that these people have three months, there's this unspoken pressure that's happening as well. She's putting pressure on the minority and emphasising the supposed inevitability of a cash-free shopping experience. Even by just saying 'minority' that's in a way applying pressure as well, because it's saying that you are part of this smaller group, the smaller group of people who won't come with us or have not yet come with us, so join us. There's a very clear expectation that these customers need to adapt and catch up. 

Want to see these ideas and annotations turned into a full A+ essay?

If you want more, I have also got a fully written up 2019 essay based on the articles that we're analysing today in my How To Write A Killer Language Analysis study guide. In that study guide, not only do I have the essay for 2019, I also have a fully written up essay for the 2017 & 2020 VCAA English Exams, and we're always working on adding ones from future years as well. Plus, there's heaps of sample A-plus essays in there already and heaps of information that I think will be super helpful for you before you move into your SAC. So please, go ahead and check that out! It's loaded with value and I know it'll be worth your money.

Updated 30/12/2020

Contents

1. What Are Quotes?
2. Why Use Quotes?
3. What You Want To Quote
4. How Much You Want To Quote
5. How That Quote Will Fit into Your Essay
6. There Are Also Other Ways of Using Quotation Marks
7. Questions You Must Ask Yourself When Weaving Quotes into Sentences
8. How To Find Good Quotes

1. What Are Quotes?

Quotations, better known by their abbreviation ‘quotes’, are a form of evidence used in VCE essays. Using quotations in essays helps to demonstrate your knowledge of the text, and provides solid evidence for your arguments. The discussion on quotations in this study guide can be applied to all three areas of study in the VCAA English course which have been explained in detail in our Ultimate Guides to VCE Text Response, Comparative and Language Analysis.

A quotation is the repetition of a group of words taken from a text by someone other than the original author. The punctuation mark used to indicate a repetition of another author’s work is presented through quotation marks. These quotation marks are illustrated by inverted commas, either single inverted commas (‘ ’) or double inverted commas (“ ”). There is no general rule in Australia regarding which type of inverted comma you must use for quotations. Single inverted commas are preferred in Australia as they follow the British standard. The American standard involves styling quotations with the double inverted comma. You can choose either style, just be consistent in your essays.

2. Why Use Quotes?

The usage of quotations in essays demonstrates:

• Your knowledge of the text
• Credibility of your argument
• An interesting and thoughtful essay
• The strength of your writing skills.

However, quotations must be used correctly, otherwise you risk (and these frequent mistakes will be discussed in detail later):

• Irrelevant quotations
• Overcrowding or overloading of quotations
• Plagiarism
• Broken sentences

How You Integrate a Quote into an Essay Depends on Three Factors:

• What you want to quote
• How much you want to quote
• How that quote will fit into your essay.

3. What You Want To Quote

As you discuss ideas in a paragraph, quotes should be added to develop these ideas further. A quote should add insight into your argument; therefore, it is imperative that the quote you choose relates intrinsically to your discussion. This is dependent on which aspect of the text you are discussing, for example:

• Description of theme or character
• Description of event or setting
• Description of a symbol or other literary technique

Never quote just for the sake of quoting. Quotations can be irrelevant if a student merely adds in quotes as ‘sentence fillers’. Throwing in quotations just to make your essay appear more sophisticated will only be more damaging if the quotation does not adequately reinforce or expand on your contention. Conversely, an essay with no quotations will not achieve many marks either.

4. How Much You Want To Quote

A quotation should never tell the story for you. Quotations are a ‘support’ system, much like a back up for your ideas and arguments. Thus, you must be selective in how much you want to quote. Generally speaking, the absolute minimum is three quotes per paragraph but you should not overload your paragraphs either. Overcrowding your essay with too many quotations will lead to failure to develop your ideas, as well as your work appearing too convoluted for your assessor. Remember that the essay is your piece of work and should consist mainly of your own ideas and thoughts.

Single Word Quotations

The word ‘evaporates’, used to characterise money and happiness intends to instill the idea that happiness as a result of money is only temporary. (VCAA ‘Can Money Buy Happiness’ Language Analysis)

Single worded quotations can often leave the largest impression on the assessor. This is because you are able to demonstrate that you can focus on one word and develop an entire idea around it.

Phrase Quotations

Sunil Badami ‘still found it hard to tie my Indian appearance to my Australian feeling', showing that for Sunil, his culture was not Indian, but Australian due to his upbringing. (Sticks and Stones and Such-like, Sunil Badami in Growing Up Asian in Australia)

A phrase quotation is the most common quotation length you will use in essays.

Long Quotations

The multitudes of deaths surrounding Anna began to take its toll on her, burdening her with guilt as ‘sometimes, if I walked the main street of the village in the evening, I felt the press of their ghosts. I realised then that I had begun to step small and carry myself all hunched, keeping my arms at my sides and my elbows tucked, as if to leave room for them.’ (Year of Wonders, Geraldine Brooks)

Long quotations comprise of more than one sentence – avoid using them as evidence. Your assessor will not mark you highly if the bulk of your paragraphs consists of long quotations. You should aim to keep your quotations to less than 2 lines on an A4 writing page. If you have a long quotation you wish to use, be selective. Choose only the important phrases or key words, and remove the remaining sentence by replacing it with an ellipsis (…).

Here is the same example again, with the student using ellipsis:

The multitudes of deaths surrounding Anna began to take its toll on her, burdening her with guilt as she felt ‘the press of their ghosts…[and] begun to step small and carry myself all hunched…as if to leave room for them.’ (Year of Wonders, Geraldine Brooks)

In this case, we have deleted: ‘sometimes, if I walked the main street of the village in the evening’ and ‘I realised then that I had’ by using an ellipsis – a part of the quotation that is not missed because it does not represent the essence of the student’s argument. You would have noticed that a square bracket ([  ]) was used. This will be discussed in detail under Blending Quotes.

5. How That Quote Will Fit into Your Essay

Plagiarism

You must never take the original author’s words and use them in your essay without inserting them in quotation marks. Failure to do so leads to ‘plagiarism’ or cheating. Plagiarism occurs when you take someone else’s work and pass it off as your own. You must make sure that you use quotation marks whenever you use evidence from your text.

The following is plagiarism:

Even a single flicker of the eyes could be mistaken for the essential crime that contained all other crimes in itself – thought crime. (1984, George Orwell)

Using quotation marks however, avoids plagiarism:

Even ‘a single flicker of the eyes’ could be mistaken for ‘the essential crime that contained all other crimes in itself – thought crime.’ (1984, George Orwell)

There are serious consequences for plagiarism. VCAA will penalise students for plagiarism. VCAA uses statistical analysis to compare a student’s work with their General Achievement Test (GAT), and if the cross-referencing indicates that the student is achieving unexpectedly high results with their schoolwork, the student’s school will be notified and consequential actions will be taken.

Plagiarism should not be confused with:

• ‍Paraphrasing: to reword or rephrase the author’s words
• ‍Summarising: to give a brief statement about the author’s main points
• ‍Quoting: to directly copy the author’s words with an indication (via quotation marks) that it is not your original work

Blending Quotations

You should always aim to interweave quotations into your sentences in order to achieve good flow and enhanced readability of your essay. Below is a good example of blending in quotations:

John Proctor deals with his own inner conflict as he is burdened with guilt and shame of his past adulterous actions. Yet during the climatic ending of the play, Proctor honours his principles as he rejects signing a false confession. This situation where Proctor is confronted to ‘sign [himself] to lies’ is a stark epiphany, for he finally acknowledges that he does have ‘some shred of goodness.’ (The Crucible, Arthur Miller)

There are three main methods in how you can blend quotations into an essay:

1. Adding Words

Broken sentences are a common mistake made when students aim to integrate quotations into their sentences. Below are examples of broken sentences due to poor integration of a quotation:

‘Solitary as an oyster’. Scrooge is illustrated as a person who is isolated in his own sphere. (A Christmas Carol, Charles Dickens)

Never write a sentence consisting of only a quotation. This does not add insight into your argument, nor does it achieve good flow or readability.

Scrooge, ‘solitary as an oyster’, is illustrated as a person who is isolated in his own sphere. (A Christmas Carol, Charles Dickens)

This example is better, however the sentence is still difficult to read. In order to blend quotations into your sentences, try adding in words that will help merge the quotation and your own words together:

Described as being as ‘solitary as an oyster’, Scrooge is illustrated as a person who is isolated in his own sphere. (A Christmas Carol, Charles Dickens)

OR

Scrooge is depicted as a person who is ‘solitary as an oyster’, illustrating that he is isolated in his own sphere. (A Christmas Carol, Charles Dickens)

Tip: If you remove the quotation marks, the sentence should still make sense.

2. Square Brackets ([   ])

These are used when you need to modify the original writer’s words so that the quotation will blend into your essay. This is usually done to:

Change Tense

Authors sometimes write in past (looked), present (look) or future tense (will look). Depending on how you approach your essay, you may choose to write with one of the three tenses. Since your tense may not always match the author’s, you will need to alter particular words.

Original sentence: ‘…puts his arm around Lewis’ shoulder’ (Cosi, Louis Nowra)

Upon seeing Lewis upset, Roy attempts to cheer him up by ‘put[ting] his arm around Lewis’ shoulder’. (Cosi, Louis Nowra)

Change Narrative Perspective

The author may write in a first (I, we), second (you) or third person (he, she, they) narrative. Since you will usually write from an outsider’s point of view, you will refer to characters in third person. Thus, it is necessary to replace first and second person pronouns with third person pronouns. Alternatively, you can replace first and second person pronouns with the character’s name.

The original sentence: ‘Only now can I recognise the scene for what it was: a confessional, a privilege that I, through selfishness and sensual addiction, failed to accept…’ (Maestro, Peter Goldsworthy)

When Keller was finally ready to share his brutal past with Paul, the latter disregarded the maestro, as he was too immersed in his own adolescent interests. However, upon reflection, Paul realises that ‘only now can [he] recognise the scene for what it was: a confessional, a privilege that [he], through selfishness and sensual addiction, failed to accept’. (Maestro, Peter Goldsworthy)

Insert Missing Words

Sometimes, it may be necessary to insert your own words in square brackets so that the quotation will be coherent when incorporated into your sentences.

The original sentence: ‘His heels glow.’ (Ransom, David Malouf)

Achilles, like Priam, feels a sense of refreshment as highlighted by ‘his heels [which] glow.’ (Ransom, David Malouf)

3. Grammar

It is important to maintain proper grammar while weaving in quotations. The question is: does the punctuation go inside or outside the final quotation mark?

The rule is: If the quoted words end with a full stop (or comma), then the full stop goes inside the quotation marks. If the quoted words do not end with a full stop, then the full stop goes outside the quotation marks.

Original sentence: 'Sagitty’s old place plus another hundred acres that went from the head waters of Darkey Creek all the way down to the river.’ (The Secret River, Kate Grenville)

Punctuation inside:

During the past decade, Thornhill became the wealthiest man in the area, owning ‘Sagitty’s old place plus another hundred acres that went from the head waters of Darkey Creek all the way down to the river.’ (The Secret River, Kate Grenville)

Punctuation outside:

During the past decade, Thornhill became the wealthiest man in the area, owning ‘Sagitty’s old place plus another hundred acres’. (The Secret River, Kate Grenville)

6. There Are Also Other Ways of Using Quotation Marks

Title of Text

When including the title of the text in an essay, use single quotation marks.

Directed by Elia Kazan, ‘On The Waterfront’ unveils the widespread corruption among longshoremen working at New Jersey docks. (On The Waterfront, Elia Kazan)

Alternatively, you can underline the title of the text instead of using single quotation marks. Many teachers and examiners prefer this option.

Quotation Within a Quotation

When you quote the author who is quoting someone else, then you will need to switch between single and double quotation marks. You firstly need to enclose the author’s words in single quotation marks, and then enclose the words they quote in double quotation marks. If you're following the American standard, you'll need to do this the opposite way - that is, using double quotation marks for the author's words and and then single quotation marks for the quote. We recommend sticking to the preferred Australian style though, which is single and then double.

Original sentence: ‘…something bitter and stringy, too difficult to swallow. “It’s just that – I – um, I hate it…It’s too – it’s too Indian!”’ (Sticks and Stones and Such-like, Sunil Badami in Growing Up Asian in Australia)

Sunil’s unusual name leads him to believe that it is ‘…something bitter and stringy, too difficult to swallow. “It’s just that – I – um, I hate it…It’s too – it’s too Indian!”’ (Sticks and Stones and Such-like, Sunil Badami in Growing Up Asian in Australia)

As you can see, the student has quoted the author’s words in single quotation marks. The dialogue used by the author is surrounded by double quotation marks. This demonstrates that the dialogue used in the text still belongs to the author.

Using Quotations to Express Irony

When you wish to express irony, you use quotation marks to illustrate that the implied meaning of the actual word or phrase is different to the normal meaning.

As a young girl, Elaine is a victim of Mrs Smeath and her so called ‘friends’. Her father’s interest in insects and her mother’s lack of housework presents Elaine as an easy bullying target for other girls her age who are fit to fulfill Toronto’s social norms. (Cat’s Eye, Margaret Atwood)

In this case, ‘friends’ is written in inverted commas to indicate that Elaine’s peers are not truly her friends but are in fact, bullies.

7. Questions You Must Ask Yourself When Weaving Quotes into Sentences

1.  Does the quote blend into my sentence?

2.  Does my sentence still make sense?

3.  Is it too convoluted for my readers to understand?

4.  Did I use the correct grammar?

8. How To Find Good Quotes

Tip One: Do not go onto Google and type in 'Good quotes for X text', because this is not going to work. These type of quotes are generally the most famous and the most popular quotes because, yes they are good quotes, but does that necessarily mean that it's going to be a good quote in your essay? Probably not. But why? Well, it's because these quotes are the most likely to be overused by students - absolutely every single person who has studied this text before you, and probably every single person who will study this text after you. You want to be unique and original. So, how are you going to find those 'good quotes'? Recognise which quotes are constantly being used and blacklist them. Quotes are constantly used in study guides are generally the ones that will be overused by students. Once you eliminate these quotes, you can then go on to find potentially more subtle quotes that are just as good as the more popular or famous ones.

Tip Two: Re-read the book. There is nothing wrong with you going ahead and finding your own quotes. You don't need to find quotes that already exist online or in study guides. Go and find whatever gels with you and whatever you feel like has a lot of meaning to it. I had a friend back in high school who was studying a book by Charles Dickens. I haven't read the book myself, but there was a character who couldn't pronounce the letter S, or he had a lisp of some sort. What my friend did was he found this one word where, throughout the entire book, the guy with the lisp only ever said the S one time and that was a massive thing. So, he used that. This is something that is really unique and original. So, go ahead and try to find your own quotes.

Tip Three: Realise that good quotes do not necessarily have to come from the main character. Yes, the main character does often have good quotes associated with whatever they're saying, but just know that you do have minor characters who can say something really relevant and have a really good point too. Their quote is going to be just as strong in your essay as a main character's quote, which will probably be overused and overdone by so many other students.

Tip Four: Develop a new interpretation of a famous or popular quote. Most of the time, the really popular quotes are analysed in very much the same way. But if you can offer a new insight into why it's being said or offer a different interpretation, then this is automatically going to create a really good quote that's going to offer a refreshing point of view.

For example, if we look at The Great Gatsby, one of the most famous quotes that is constantly being used is, 'He found what a grotesque thing a rose is and how raw the sunlight was upon the scarcely created grass.' What most people will do is they will analyse the part about the 'grotesque thing a rose', because that's the most significant part of the quote that stands out. But what you could do instead, is focus on a section of that quote, for example the 'raw'. Why is the word raw being used? How does the word raw contribute extra meaning to this particular quote? This way you're honing in on a particular section of the quote and really trying to offer something new. This automatically allows you to investigate the quote in a new light.

Tip Five: Just remember that the best quotes do not have to be one sentence long. Some of the best quotes tend to be really short phrases or even just one particular word. Teachers actually love it when you can get rid of the excess words that are unnecessary in the sentence, and just hone in on a particular phrase or a particular word to offer an analysis. And also, that way, when you spend so much time analysing and offering insight into such a short phrase or one sentence, it shows how knowledgeable you are about the text and that you don't need to rely on lots and lots of evidence in order to prove your point.

Those are my five quick tips on how to find good quotes from your texts!

Need more help with quotes? Learn about 5 Ways You're Using Quotes Wrong.

Resources for texts mentioned/referenced in this blog post:

Comparing: Stasiland and 1984 Study Guide

A Killer Text Guide: Cosi (ebook)

Cosi By Louis Nowra Study Guide

Cosi Study Guide

Growing Up Asian in Australia Study Guide

A Killer Text Guide: On the Waterfront (ebook)

A Killer Text Guide: Ransom (ebook)

Ransom Study Guide

The Crucible by Arthur Miller Study Guide

A Killer Text Guide: The Crucible (ebook)

‍The Crucible and Year of Wonders Prompts

Comparing: The Crucible and Year of Wonders Study Guide

The Great Gatsby Study Guide

‍A Killer Text Guide: The Secret River (ebook)

The Secret River by Kate Grenville Study Guide

Updated 19/01/2021

Ah, language analysis. It’s that time of year again, which sees us trade our novels and films for newspapers and blog articles, and our knowledge of characters and themes for the never-ending list of persuasive language devices which we will soon begin to scour our texts in search of.

Once again we must put ourselves in the mind of an author, only this time it’s a little different. No longer are we searching for hidden meanings within the text, instead we search for techniques and appeals to emotions which our daring author uses to persuade us to stand in solidarity with their view. My, how times change. Just when we think we’re getting the hang of something, VCE English throws us a curveball. Typical VCAA.

There's a lot that goes into a strong Analysing Argument response and it can be difficult to know where to start, so here's a specific breakdown of an A+ essay to help you elevate the quality of your own writing! Just before we get started, if you'd like to find out more about Language Analysis, head here for a comprehensive overview of this area of study.

Alright, let's get into it!

The following post refers to two articles, ‘Australia’s offshore detention regime is a brutal and obscene piece of self-delusion,’ by Ben Doherty and Helen Davidson, and ‘Stand in solidarity with people seeking asylum this holiday season,’ by Kon Karapanagiotidis.

Step 1: Planning Your Essay

Now, before you get too deep into this step - and I know how eager you must be to dive into that juicy analysis – you first need to decide on a structure. In this particular case of Language Analysis, we are comparing two articles, meaning we have a couple of different structures to choose from. That is, we now need to decide whether we will be separating the analysis of each article into its own individual paragraph, or rather, integrating the analysis and drawing on similar ideas from each of the texts to compare them within one paragraph. Tough decisions, eh?

While most examiners prefer integrated paragraphs, as it shows a higher level of understanding of the texts, sometimes the articles make implementing this structure a little difficult. For example, maybe one article focuses more on emotional appeals, while the other uses factual evidence such as statistics to persuade the reader. What do we do then? If none of the arguments are similar, but we still want to use that amazing integration technique, what can we do?

Well first of all, remember that we are comparing two articles. Comparisons don’t always have to be about similar things, in fact, the true spirit of comparison should take into account the articles’ differences too. So what does this mean for us? We can still integrate our paragraphs, however, we will be focusing on how two contrasting techniques seek to achieve the same result of persuading the audience.

Next, now that we’ve got structure out of the way, we can work on the actual analysis part of planning. That is, scouring through the articles for those various language devices the author has used to turn this article from an exposition to a persuasive text, and then deciding on how we shall be using this in our essay.

I absolutely cannot stress this enough, but: PLAN YOUR ESSAYS! Yes, I happened to be one of those students who never planned anything and preferred to jump straight into the introduction, hoping all my thoughts would fall into place along the way. Allow me to let you in on a little secret: that was a notoriously bad idea. My essays always turned out as garbled, barely legible messes and I always managed to talk myself into circles. Trust me, planning is crucial to an A+ essay.

It is also crucial that you know what exactly should be going into the planning process. There are two main aspects of planning that you need to focus on for a Language Analysis essay: analysis and implementation. I know that might not make much sense right now, but allow me to explain:

Analysis

This includes reading through your articles and picking out all the pieces that seem like persuasive techniques. For example, you might find a paragraph using inclusive language such as "our problem” to convince the reader that this is an issue that they need to be directly concerned about, or perhaps you may find a sentence describing the “excess of funds” being poured into the initiative that demonstrates to the audience how big of a problem it is. This step typically includes underlining areas of interest in the articles, making arrows between similar arguments which you think should be linked and doodling in the margins of the paper with all your immediate thoughts so you don’t forget them later. This part is the lengthiest and it may take you some time to fully understand all of the article.

Next, comes implementation.

Implementation

This is the part where we make ourselves an actual essay plan, in which we decide how to implement all the new information we’ve collected. That is, deciding which arguments or language devices we will analyse in paragraph 1, paragraph 2 and so on. This part is largely up to you and the way in which you prefer to link various ideas.

Below is an example of how you might choose to plan your introduction and body paragraph. It may seem a bit wordy, but this is the recommended thought process you should consider when mapping out your essay, as explained in the following sections of this blog post. You may want to skip ahead and read those first so you know what we’re talking about when you see CCTAP (explained in Step 2: Introduction) or TEEL (explained in Step 3: Body Paragraphs), but otherwise it’s pretty straight forward. With enough practice you may even be able to remember some of these elements in your head, rather than writing it out in detail during each SAC or exam (it might be a little time consuming).

Sample Introduction Plan

Note: Sentences in quotation marks ('') represent where the information has been implemented in the actual introduction.

Article 1 (by Ben Doherty and Helen Davidson):

Context: Detention of Asylum Seekers is currently a popular topic of discussion, 'issue regarding the treatment and management of asylum seekers'.

Contention: Methods must be revaluated, 'better solution must be sought'.

Tone: Accusatory, 'accusatory tone'.

Audience: Regular readers, 'regular readers of the popular news publication site'.

Purpose: Incite critical conversation, 'persuade readers to be similarly critical of the initiative'.

Article 2 (by Kon Karapanagiotidis):

Context: Detention of Asylum Seekers is currently a popular topic of discussion, 'issue regarding the treatment and management of asylum seekers'.

Contention: Detention of Asylum Seekers is wrong, 'detention as a whole is inhumane'.

Tone: Conviction, 'tone of conviction'.

Audience: Those in favour of Asylum Seekers, 'supporters of his resource centre'.

Purpose: Allow Asylum Seekers into the country, '[barring them from entering the country]…should be ceased immediately'.

Sample Body Paragraph Plan

Topic: Inhumanity of detention

Evidence: Article 1’s Emotive Language

          Example: 'harsh', 'brutal regime', 'needlessly cruel' to invoke discomfort.

Evidence: Article 1’s Expert Opinions

          Example: Amnesty International, UN, etc. 'repeatedly criticised'.

Evidence: Article 1’s Humanisation of Asylum Seekers

          Example: Depicts as individuals who’ve been 'arbitrarily punished'.

Evidence: Article 2’s Invitation to Empathise

          Example: Writes he 'cannot imagine the horrors', inviting readers to try too.

Evidence: Article 2’s Emotive Language

          Example: 'pain', 'suffering', 'deprivation of hope' to invoke sympathy.

Evidence: Article 2’s Placing of Blame

          Example: Blames Australian Government for the 'suffering inflicted'.

Link: Restate topic sentence in relation to entire essay

Step 2: Introduction

Now that you’ve got all the planning out of the way, next comes beginning the essay and writing up your introduction. Having a top notch introduction not only sets the standard for the rest of your language analysis, but it gives you a chance to set yourself apart from the crowd. Your teacher or examiner will be reading heaps of these kinds of essays within a short period of time and no doubt it’ll begin to bore them. Thus, having a punchy introduction is bound to catch their attention.

In addition to having a solid beginning, there are a few other things you need to include in your intro, namely, CCTAP. What does CCTAP stand for and why is it so important, you may ask? Well, the nifty little acronym stands for Context, Contention, Tone, Audience and Purpose, which are the five key pieces of information you need to include about both of your articles within your introduction. In addition to all the various language devices we collected during planning, you will need to scan through the articles to find this information in order to give the reader of your essay the brief gist of your articles without ever having read them.  

For an example on how you would accomplish this all in one paragraph, here’s my introduction:

In recent years, the issue regarding the treatment and management of asylum seekers has become a topic of interest for many Australian citizens, with the debate focusing centrally on the ethics of their indefinite detention, and the reliability of this initiative as a working solution. Many articles intending to weigh-in on the debate depict the Australian Government’s favoured solution in various tones, with two pieces, written by news source, The Guardian, by authors Ben Doherty and Helen Davidson, and activist Kon Karapanagiotidis, respectively, asserting that the initiative is the wrong approach to a growing problem. In their piece, 'Australia’s offshore detention regime is a brutal and obscene piece of self destruction', the former of the authors speaks with an accusatory tone to their audience of regular readers of the popular news publication site and debates the practicality of the 'arbitra[y]' detention of these asylum seekers, as well as calls into question the humanity of the act and assesses whether it is an effective use of Australia’s wealth, intending to persuade readers to be similarly critical of the initiative. Likewise, the author of the open letter, 'Stand in solidarity with people seeking asylum this holiday season', writes to supporters of his resource centre in a tone of conviction, asserting that asylum seekers deserve the safety of asylum within Australia, that detaining or barring them from entering the country is inhumane and the root of much suffering, and that overall, it is morally wrong, and thus should be ceased immediately. Both articles contend that Australia’s current solution to the growing issue is incorrect, with Doherty and Davidson specifically believing that there is a better solution that must be sought, and Karapanagiotidis believing that detention as a whole is inhumane and should not be further employed by the government.‍

‍Step 3: Body Paragraphs‍

And now we reach the meat of your essay - the body paragraphs. A typical essay should have at least three of these, no less, although some people might feel the need to write four or five. While this may seem like a good idea to earn those extra marks, you should never feel pressured to do so if you already have three good paragraphs planned out. You have limited time to write your essay and getting as many words on the page as possible won’t always improve your score, especially if you traded quality for quantity. What your teachers and examiners are really looking for is a comprehensive understanding of the texts and the way in which you organise your ideas into paragraphs. So sure, writing an extra paragraph may be useful if you have the time and technique, but never feel pressured to expend the effort on one if it costs you time to the point where you’re turning in an unfinished essay. You can achieve an A+ essay with only three paragraphs, so don’t stress.

Now, onto writing the actual paragraphs. There are various little acronyms to help you through this process, such as TEEL, PEEL or MEAT. Some of these you may have already heard of before and you might even have a preference as to which one you will use. But regardless of what you choose, it is important that you add all the correct elements, as leaving any of them out may cost you vital marks. Make sure you include a Topic sentence, Evidence, Example and Link (TEEL). Once you have the structure down pat, there’s one other thing you need to consider during a Language Analysis essay: don’t forget to analyse the picture.

Seriously, it’s pretty crucial. A requirement of this kind of essay is to analyse imagery, whether it be the newspaper’s header, a cartoon or an actual photograph. This step may involve analysing the image for what it is, or linking the imagery with an already existing argument within the article. Whatever you deduce it to mean, just make sure you slip it into one of the paragraphs in your essay. [Note: an analysis of imagery is not included in following paragraph].

Here is an example of an integrated paragraph (learn more about integrated vs. bridge vs. block structures here):

While both articles make very different arguments on the same topic, in one particular case they give voice to the same issue, namely, the inhumanity of detaining refugees, in which both articles become advocates for the abolition of offshore detention. Authors for The Guardian write that it is 'needlessly cruel', 'harsh', and a 'brutal regime', using emotive language to give weight to their argument and invoke a sense of discomfort within their readers, particularly towards the government’s chosen solution. They call on the opinions of a number of other sources who have 'repeatedly criticised', the operation, such as the United Nations, Amnesty International and Human Rights Watch, among other similar experts on the matter. The authors depict Asylum Seekers as individuals who are 'arbitrarily punished offshore', and who 'have been accused of no crime', and are therefore, by the judgement of the authors, being treated immorally. In agreement, Karapanagiotidis writes of the abuse endured by asylum seekers in detention, including their separation from loved ones, their arbitrary incarceration, and stating that he, himself, 'cannot begin to imagine the personal toll detention has had on [them]', implying further damage has been done and inviting his audience to similarly place themselves into the figurative shoes of an asylum seeker. The author writes that the offshore detention of asylum seekers causes 'pain', and 'suffering', as well as the 'depriv[ation] of [their] hope', using emotive language to invoke sympathy and understanding within his readers. Karapanagiotidis hands the blame for such 'suffering inflicted', on the Australian government, a similar tactic which The Guardian employed throughout their piece. Overall, both articles use a range of language devices and expert sources to agree that the act of detention is inhumane, and the root of much suffering.‍‍

If you'd like to see more sample A+ body paragraphs and essays, all with annotations to see exactly what makes them high-scoring, check out our How To Write A Killer Language Analysis ebook for an in-depth guide to nailing your Language Analysis.

Step 4: Conclusion

You’ll be glad to know that this is the final part of your essay, hooray! And some might argue it is in fact the easiest, because now all you need to do is summarise all of those body paragraphs into a concise little one. Simple right?

Conclusions typically don’t even have to be all that long, I mean, you’re only restating what you’ve already written down, so there’s no new thinking involved. Under no circumstances should you be using your conclusion to add in any new information, so just make sure you give a brief description of your previous arguments and you should be good to go!

And one more thing: never start your conclusions with 'In conclusion'. Seriously, that may have worked in Year 8, but we’re writing for a whole different standard these days and starting your conclusions off like that just isn’t going to cut it.

Be sure to check out 5 Tips for a Mic-Drop Worthy Essay Conclusion if conclusions are something you struggle with.

Here’s mine:

The two articles, in their discussion of Australia’s offshore detention initiative, bring light to several key points. Authors for The Guardian use various appeals, emotive phrases and evidence of reported monetary statistics to sway the reader to share their opinion, as well as arguments regarding the lack of reliability the initiative provides in its ability to deter boats, the sheer cost of the program, and the morality of the issue. Similarly, Karapanagiotidis, the author of the open letter, uses a humanising image, appeals to the values of the readers, and employs phrases with pre-existing connotations known to the audience, to assert main contentions: that asylum seekers deserve asylum, that barring them from settling in the country is the root of much suffering, and that their indefinite detention is not only inhumane, but morally wrong.  

Good luck with your own essays!