Have a read of our Ultimate Guide to English Language if you haven't already.

[Video Transcription]

Sometimes when using language we may want to, or need to discuss a topic that is uncomfortable to deal with directly. For these cases we often employ the technique of euphemism to make the bad things sound better. As Quentin Crisp put it, "Euphemisms are unpleasant truths wearing diplomatic cologne".

Semantic Fields and Situational Contexts

Euphemism is found in a wide range of semantic fields and situational contexts, but a few where they appear often include:

• In the domain of politics and political correctness
• In public-facing language, such as press conferences and interviews
• In discussions around uncomfortable topics such as death, termination of employment, and sex
• In the corporate world

So this begs the question of why people sometimes choose to employ euphemism, and what social effects it has on relationships and also society as a whole?

The Purpose of Euphemism

There are two sides to the euphemism coin, which are important to keep in mind when discussing and observing the use of euphemism. On the one hand, it can allow us to talk about uncomfortable topics more easily and without losing face, but on the other it can mask the truth or even be used to actively confuse others.

Many would argue that the primary purpose of euphemism is to maintain positive face, and it can often be very effective in doing so. Let’s consider the example of an employer navigating the social taboo topic of dismissing one of their employees. No matter how they go about broaching this topic, some of the face needs of the employee will not be met. According to a variety of online human resources sites, some of the euphemisms that employers or hiring managers are encouraged to use, include:

• "Exit strategy”
• “Career change opportunity”
• “Freeing for availability to the industry”
• “Making a team move”

These terms are widely favoured over the bluntness of something like “you’re fired”. By using such euphemisms, employers seek to put the focus onto the minor upsides of being laid off, rather than directly dealing with what will often feel like a personal attack for the employee. In this way, they try to, although not necessarily effectively, meet the face needs of both their employee and themselves in navigating this socially taboo topic.

The euphemisms that we use can also reflect and reveal our shifting social mores as the euphemisms that we use change over time. For example, if we consider the words we use surrounding the semantic domain of animal slaughter, we are seeing more and more euphemisms being employed today, as the topic becomes taboo and unpalatable. Instead of “killing” animals, today people are describing animals as being “depopulated” or “harvested”. We can even see this shift in how we describe the deaths of household pets, who are “put down”, rather than “euthanised”. Such euphemisms reflect our society’s shifting values and attitudes, namely that we now value animal life far more than we have in the past. We now wish to avoid the negative connotation surrounding the traditional lexemes of this semantic field, in order to maintain social harmony and positive face.

However, euphemism is also often used to hide or conceal the truth, and can mislead both those who hear it, and even those who use it. Clear communication is sometimes sacrificed for the sake of maintaining one’s positive face. When euphemism is used to obfuscate the truth, it is often classed as “doublespeak”, a term stemming from the neologisms “doublethink” and “newspeak” in Orwell’s Nineteen Eighty Four. For example, local councils may describe a “pot-hole” as a “pavement deficiency” to save face in being unwilling or unable to repair roads. This term is deliberately ambiguous as to the nature of the specific damage, and has been chosen over the far clearer and more familiar term “pot-hole” in an effort to obscure the truth. According to linguist Kate Burridge, euphemisms such as these “tell us how it isn’t”.

Even something as commonplace as life-insurance policies are in reality euphemistic terms for something that really insures one’s death. But insurance agencies and carriers don’t want their product being associated with the social taboo of death, and instead they choose to use the more positively-connoted term “life” to create positive brand recognition. All sorts of euphemisms surround us constantly, and we are often so used to them being used, that we don’t even notice.

Linguist Stephen Pinker describes a “euphemism treadmill”, which is a good metaphor for the way that the connotations of euphemisms can often change over time, as they are used and over-used. The classic example of this process is in the terms used by Nazi officials in the late 1930s and '40s to describe the Holocaust. Initially, the term “Sonderbehandlung” or “special treatment” was used to refer to the summary execution of so-called “unfavourable people”. However, this term quickly became as negatively connoted as the term it was designed to replace among the German people, and so the phrase “die Endlösung der Judenfrage”, “the final solution to the Jewish Question” was formulated - a phrase which again became infamously associated with the atrocities of the Holocaust during the Nuremburg trials. In fact, we’ve observed the overwhelmingly negative connotation of this former euphemism recently in Australia, with Fraser Anning being met with widespread criticism after using this term in the senate. In this example, we can see how over time euphemisms can lose their ameliorating effect as they become more associated with that which they are trying to mask.

Whether you believe that euphemisms are a valuable and useful part of our language, or that they are ambiguous and misleading, their prevalence in our contemporary Australian society make them an important part of a discussion of the evolving semantics of Australian English and of language as a whole.

When it comes to planned, non-spontaneous texts including written discourse and speeches, the manner in which the text is put together can be explained by elements of coherence and cohesion. While spontaneous discourse will also display coherence and cohesion, it is emphasized in planned texts because there is a greater deal of thought and intention behind the use of cohesive ties and devices of coherence.

They can however often be difficult concepts to grasp. For starters, it is essential to understand the difference between the two terms.

Coherence is defined as the quality of being logical, consistent and able to be understood. Imagine coherence as a building (It’s an analogy, go with it).

Cohesion on the other hand refers to the act of forming a whole unit. It is effectively a subset of coherence. Picture cohesion as the bricks and cement which make up the building.

Bricks and cement can be put together to create any form of structure. However, it is only when they are laid together properly that they form a building. Similarly, a text will be cohesive if cohesive ties are used however it will only be coherent if the cohesive ties are used appropriately to create meaning.

You can have cohesion without coherence but you cannot have coherence without cohesion. The picture does not make sense unless the correct pieces are placed in the correct order, even if certain pieces may be the same size and shape.

“I bought some hummus to eat with celery. Green vegetables can boost your metabolism. The Australian Greens is a political party. I couldn’t decide what to wear to the new year’s party.”

In the example above, there are lexical links from one sentence to the next; cohesive ties are used to join the sentences. There is evidence of lexical repetition, ‘green’ ‘party’ and collocations, ‘new years’. 

However, this string of sentences do not make any sense; there is no binding semantic link. This is an example of cohesion without coherence.

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Cohesive devices effectively help the discourse flow. They include collocations, lexical repetition, linking adverbials, substitution, ellipsis, conjunctions, synonymy/antonymy, hypernyms/hyponyms and referencing (anaphoric, cataphoric, deictic). These devices create physical links between the words in a discourse.

Coherence which we previously defined as understanding can be achieved through devices such as cohesive ties, formatting techniques, inference, logical ordering of information, semantic patterning and consistency.

These all enhance the ability of a text to be successfully interpreted and understood. Recipes, terms and condition documents, informative brochures all make use of formatting in the form of headings, bolding, underlines etc. to emphasis certain aspects of the text and draw audience attention to the most important elements.

The focus of coherence factors is determined by the social purpose of the text. Is the text made to entertain? Inform? Persuade? Celebrate? If so, why? What is the overarching intention of the text? Answering such questions can help explain the purpose of coherence factors and cohesive devices within a discourse.

This is effectively what you are aiming to do in your analytical commentaries and short answer questions in the exam. Identify the social purposes of the text and use them to explain the role of coherence and cohesion within the discourse.

The other major factor of consideration is the intended audience of the text. Is the text aimed at teenagers? the Australian public? Or specifically to “bogan” Australians? The language choices and ideas implied in the text will reflect the intended audience. If a text is aimed at Victorian’s it may include lexemes such as “Mornington Peninsula” or “Shepparton” which Victorian’s can infer as locations within Victoria, however these terms would need to be further explained to those who reside outside this state. Lexical choices which require outside inference would be included if it can be reasonably interpreted that the intended audience would be aware of their meaning. Finding examples of inference in texts can be useful in identifying the social purpose of the text.

The main thing to be mindful of is that finding cohesive devices and evidence of coherence in texts alone is not enough. You will gain your marks in your exam for linking these fragments of evidence to the wider social purposes of the text.

From year 7-10 the traditional essays we have written have had an introduction, three body paragraphs and a conclusion. In these essays we write about characters, plot points and themes. Hence, it is understandable that upon entering English Language in year 11 or 12, it can be difficult to grasp a hold on how to write an essay without characters, plots or themes. To be precise, the requirement in an English Language essay is to ‘use key linguistic concepts and metalanguage appropriately to discuss/analyse/investigate…in an objective and systematic way” (English Language Study Design).

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What does this mean?

Essentially, in section C of the exam, you are required to present a discussion of a given idea. The word ‘discussion’ is defined as ‘a conversation or debate about a specific topic.’ In this sense, your essay is effectively a written conversation which needs to display an understanding of both sides of the topic.

In saying that, it is still important to form a contention, such as ‘indeed non-standard varieties are more acceptable in speaking than in writing in the Australian context’ however in arguing this contention, you must to explore both sides to show the examiner your understanding of language in Australian society.

The overarching idea of the essay is presented to you in the form of a prompt. For example, in the 2016 VCAA exam, a possible essay prompt given was: “In Australia today, variations from the standard tends to be more acceptable in speaking than in writing.”

In this prompt, the idea to be discussed is standard vs. non-standard Australian English. The main idea or topic forms an umbrella under which the essay is formed. This is the foundation of your essay. Each main argument will relate to this topic. In this example, standard vs non-standard Australian English is a topic from which an array of sub-topics can be extracted, the choice of which is to your discretion.

The sub-topics you choose to delve into will depend on your preferences and strengths. You may choose to discuss online-speak, ethnolects or Australian slang in relation to non-standard English, or legal and political jargon in relation to standard English.

Regardless of the choice of sub-topic, each body paragraph must explicitly link to three things; the prompt, the topic sentence and the contention. This is the criteria for your discussion. Ensuring clear links to these three will assure the examiner that you have confidence in the material you are discussing.

Your body paragraphs should be used to show the examiner how the ideas you have chosen to talk about relate to the prompt provided. Here it is necessary to use a combination of contemporary media examples, personal examples and linguist quotes as a means to prove the link between your chosen paragraph idea, your contention and the prompt. Try to find the most relevant examples which clearly demonstrate your line of thinking to the examiner. You don’t want to give them a reason to question the arguments you choose to present.

It is also important to be wary of this so that your essay flows in an orderly, sequential manner. Each idea presented within a paragraph and across the essay itself should follow a pathway, one leading into another. Use the ending of each body paragraph to come back to your essay prompt and reiterate your contention. This ensures you stay on topic and the examiner can clearly visualize your understanding of your topic.

In the end, your job in your essay is to present a discussion of a given prompt; an understanding of both sides. Use examples and explanations to show your examiner that you comprehend how the prompt can be debated.

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Helpful Hints:

1. Writing the very first sentence of your essay can be difficult. Sometimes, to get yourself into the flow of writing, it can be helpful to integrate a linguistic quote into your first sentence. This also helps solidify your contention. For example:

• “One’s idiolect, particularly lexical choices and accent can be strongly indicative of their unique identity and the social groups to which they belong; it is the most natural badge of symbol of public and private identity (David Crystal)”

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2. Your topic sentence for each paragraph should contain a link to the essay prompt, to the topic of your paragraph and to your contention. A link to all three elements should be identifiable. Below is an example of a topic sentence for the given essay prompt. “The language we use is the best indicator of who we are, individually, socially and culturally. Discuss.”

• Ethnolects are a quintessential indicator of cultural identity as they are strongly identifiable by their unique phonological characteristics.
• This topic sentence shows a clear identification of the topic of the paragraph (ethnolects), a connection with the prompt, (cultural belonging) and a contention, (ethnolects are indeed indicative of cultural identity)

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3. Rather than introducing linguist quotes with expressions such as “in the words of…” or “as said by…” using linguist quotes discretely where they are integrated as part of the sentence will improve the flow of your essay. Consider this example.

• “The use of the interjectory ‘reh’ expresses the cultural identity individuals associate themselves with and is part of the language they use as ‘a means to an end of understanding who [they] are and what society is like (David Crystal).”

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4. Not all your contemporary essay examples need to come from news articles or social media. Students can often get caught up doing aimless research trying to find examples through research which really isn’t all that necessary. You should try to find examples of language use in every-day life. Perhaps consider other school subjects you study and the jargon you used within these subjects. You can quite easily discuss this use of language in your essays. Here is an example of a student using the metalanguage from VCE Accounting as an example for their essay.

• Jargon and taboo language are often used to express social identity as they are demonstrative of social groups one wishes to belong to. Jargon terms such as, ‘equity,’ ‘profit margin’, ‘cash flow statement,’ ‘debt ratio’ and ‘accrued’ belong to the financial and accounting semantic field. Their use suggests the individual is knowledgeable in business and finance and further suggests they are likely to be working in the business sector. The use of jargon in one’s vernacular can therefore provide hints of the individual’s social identity and is significant to their individual identity.

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Link to David Crystal interviews to pick out quotes and ideas for your essays:

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Link to Kate Burridge on TED Talk talking about Euphemisms; a good source for examples of euphemisms and how they are used in society. This can be used as foundation for a paragraph in your essays:

Have a read of our Ultimate Guide to English Language if you haven't already done so!

[Modified Video Transcription]

Prescriptivism Versus Descriptivism - GIF or JIF?

Ever since the inception of the format, we have been arguing with each other over whether we should say 'gif' or 'jif'. This debate has raged both online and offline, but does it really matter? On one side, supporters of 'gif' claim that because the acronym stands for Graphics Interchange Format, the G sound in 'graphics' should be maintained. Whereas the 'jif' camp argues that because the inventor of the format, Steve Wilhite, says 'jif', so should we all. However, a far more sane argument is that as long as what someone says (whether it be 'gif' or 'jif') is understood, it shouldn't matter how they say it. 

As students of English language, we should aim to primarily take this descriptive approach to studying language. We identify and describe what people are saying or writing, and the effects this has, but we don't then ascribe our own judgement. Language exists to be a vessel for our communication, and so, as long as it is transferring meaning between its users, it's serving its purpose. There is no correct way of speaking or writing because there isn't really a good way of determining what this correct way is. 

What Are Prescriptivism and Descriptivism? 

Simply put, prescriptivism is an attitude that prescribes how language should be and how you, as its speaker, must use it. A prescriptivist most often promotes Standard English or a similar variety. This is the variety of English you will find in most textbooks, government letters and notices and in your English classroom. 

Descriptivism on the other hand, is a non-judgemental approach to looking at language. As descriptivists, we place more importance on how English is actually being written and spoken rather than trying to identify a correct way. The vast majority of linguists, dictionaries and other English language authorities consider themselves to be descriptive and not prescriptive, and this is a really important distinction. 

If the way that we as English speakers use or spell a word changes, the dictionary will change too, in order to reflect this. The Macquarie Dictionary made one such change in 2012, which entered the public spotlight. The word 'misogyny' has been used for many years to mean 'an entrenched prejudice against women' and not necessarily 'a hatred of women', as it says in the dictionary. So, when Julia Gillard used the word in her speech on the topic, it seemed to conflict with what it said in the dictionary. Yet, we all knew what she meant. And so, The Macquarie Dictionary updated its entry for the word to better reflect how we actually are using it. That's all well and good in the academic world, but why is this distinction important outside of a video about language? 

Language Prejudice

Throughout history, and still to this day, prejudice exists against people who speak differently.

For example, for much of the 20th century, and to some extent still to this day, Aboriginal Englishes have been deemed substandard and inferior to varieties used by people with European heritage. This has led to demonstrable discrimination in places like courts and hospitals, but often the time and care is not taken to actually interpret what Aboriginal people mean when they speak. By seeing that prescribing how a language ‘should’ be doesn't actually do anything to improve its effect or usefulness, we can be far more accepting of the fact that language varies depending on who is speaking and that it changes with time. 

We have the option of either allowing the people to define how a language is used or allowing a linguistic academy like the Council for German Orthography in Germany, or the French Academy in France, to prescribe how we should speak.

Language Shift

So, where can we find relevant examples in today's society? We're seeing a shift to prescriptive attitudes in the realm of teen-speak and text-speak, with people like David Crystal saying that creating new words and new ways of speaking is a rite of passage for young people. In the rapidly evolving fields of technology, social media or even politics these days, we are seeing new words and phrases and even entire new ways of constructing sentences being coined every day. But, not everyone is accepting of this and plenty of people still cringe when they hear a hashtag used in regular speech. We're also experiencing a shift to the normalization of informal language, Australian slang and hypocorisms, even in social and situational contexts where traditionally we would use a more formal register. Just how many times have we heard the likes of Scott Morrison and Malcolm Turnbull used the phrase ‘fair dinkum’?

But when does this matter in English language? We should be careful not to say that certain ways of speaking or certain varieties of language are inherently wrong and instead, describe what makes them 'non-standard uses' of language. This description is far more interesting than a subjective judgment of a particular way of using English. 

Descriptivism and Prescriptivism as Metalinguistic Tools

The terms descriptivism and prescriptivism can also be good metalinguistic tools when we are analysing opinions about language. Look out for segments on the radio, television or even the opinion columns of newspapers for discussions about varieties of English. People can identify very strongly with certain varieties of language, so a prescriptive attitude can often also indicate other beliefs. This can be important when identifying the social and cultural context of a text. We can also employ this knowledge in our own writing and speaking. Instead of trying to use correct language, we can instead focus on using appropriate language. This doesn't mean that you can start spelling words however you want, and giving your essays a generous sprinkling of commas and apostrophes where they don't belong (because these will often get in the way of you being easily and clearly understood), but the next time you're writing and you see a red line under that word that you're a hundred percent sure is correct, you can be safe in knowing that it's probably the dictionary, and not you, that needs an update.

Let’s talk about emoji’s. There is a wide debate about whether or not these small icons we know as emoticon’s are the birth of a whole new language. What once started off as a :) at the end of an email has rapidly grown into a vast array of icons which serve multiple purposes and convey various meanings. I would not call emoji’s a new language for it lacks grammar; the very foundation which kneads a language together. Most often, emoji’s are used in conjunction with words on online platforms to enhance communication. The laughter emoji or smiling emoji is frequently used to close social distance or convey a sense of playfulness where a message may be perceived to be hostile. They can also be used to save face and reduce personal embarrassment. Frankly, emoji’s can be used to express a range of emotions and conversational tones which are difficult to achieve with words alone. In this way, they cater for the inability to use intonation and paralinguistic features such as hand gestures, facial expressions within written speech.

As emoji’s become a more prevalent part of online communication, they have begun to carry their own connotations. The eggplant and water-drop emoji’s are classic examples of this within young adolescents. However, even within smaller social groups, emoji’s can take on secondary meanings. (You probably have emoji’s within your friendship group which have connotations or act as inside jokes).

In this way, emoji’s are not replacing our language, but rather, they are an addition to comprehension of written language.

While emoji’s don’t have a complex syntactical system, they are loosely governed by grammatical rules. While this does not constitute emoji’s as a new language, one can still communicate meaning by stringing emoticons through semantic fields. Content words can be replaced with emoticons, however the relationship between emoticons must be inferred or expressed through functional words.

Hence, there can be communication difficulties when the relationship of an emoji to context is not effectively implied or explained. Julie Bishop’s use of the red faced emoji to describe Vladimir Putin on Twitter is a classic example of this notion. This emoji used on its own caused confusion as to what Julie Bishop thought of Putin, whether he was an angry man or whether she disapproved of him. Due to limited context and no words to back up Bishop’s opinion, there was controversy around her response.

Emoji’s are an addition to the written mode of language, catering for paralinguistic features which cannot be expressed through words. However, due to the lack of complex grammar binding emoji’s they cannot become a new language.

A focal point of the English Language Study Design, specifically Unit 4 Area of Study 1, is the construction of the Australian identity through language. In order to understand how language is used to reflect the Australian identity, it is important to first understand what values or standards of behaviour an Australian identity is comprised of.

When it comes to constructing essays, it is important to find contemporary examples from Australian media and link them to Australian cultural values. These examples must be explained using subsystems to display their linguistic relevance.

Australian cultural values are influenced by Australia’s history. Convict settlement, the influence of the British monarchy, an influx of new migrants and globalization of language have all influenced the cultural values Australian’s hold today. These events in history have enabled Australians to develop values by which they hold themselves, including egalitarianism, mateship, antiauthoritarianism and larrikinism.

The most significant value is that of egalitarianism. This is the doctrine that all people are equal and deserving of equal rights and opportunities. Class distinctions are far less significant in Australian society compared to the United Kingdom where social circles have been constructed around rigid hierarchies. In contrast, Australians of lower socio-economic standing typically do not see themselves as being less equal than privileged Australians.

This notion is reflected in the language used in Australian society. Addressing individuals as ‘mate’ and using colloquialisms such as ‘pollies’ to refer to politicians demonstrates that Australians value one another on an equal ground, irrespective of socio-economics or class.

This value extends into Australia’s sense of multiculturalism. Australia houses citizens with diverse ethnic backgrounds and prides itself on this cultural diversity. Many ethnolects have established themselves within Australian culture overtime and spread across society. These ethnolects are also finding their way onto platforms such as television to reflect present Australian society. Comedians such as Nazeem Hussain or the Channel Nine show, ‘Here come the Habibs’ use phonological, lexical, syntactical and semantic features of their respective ethnolects in a comedic manner to portray cultural diversity in a public space and celebrate the Australian value of multiculturalism.

Ethnolect speakers express their multicultural identity by molding Australian English along with their ethnic language to create their unique ethnolect. This is particularly evident with Greek and Lebanon English speakers who adopt Australian colloquialisms but retain their ethnic accent. They also often insert an interjectory such as ‘reh’ into everyday discourse as a way of promoting solidarity with others within the ethnic society.

The Australian value of anti-authoritarianism is largely reflected through the lexical choices of individuals. This value is derived from the Australian notion of egalitarianism. Australians have a far greater tendency to use expletives than those from other English speaking countries. The relaxed manner in which the Australian society perceives language use is indicative of their disregard for social hierarchies and authority figures.

The ease with which comedic remarks can be made about influential figures and politicians in the Australian media, indicates this very idea. The SBS series, The Feed recently released a facebook video “How Politicians Speak” mocking politicians by imitating political language in everyday conversations, using excessive hedging and obfuscation and a highly formal register. This Facebook video can be further explained using the subsystem of semantics. The meaning of the video is greater than the literal words being spoken by the actors. There is cultural context required to understand the humorous intent of the video. Through this cultural context, the video is able to reach out to its audience and express this anti- authoritarian way of thinking.

The tendency to ridicule politicians and authoritative figures can be explained by a phenomenon known as ‘tall-poppy syndrome’ which describes the tendency to degrade, attack or cut down individuals because they have risen in the social hierarchy. As a country which deeply values humility and embodies the ‘battler’ persona, Australians automatically become critical when those around them climb the social ladder. Snide comments and banter are tools used to remind those rising through the ranks that they are not better than anyone else. Furthermore, the tall-poppy syndrome is an explanation for why Australians consistently ridicule and mock their politicians. Comedian, Tim Minchin recently gave a speech to a graduating class at the University of Western Australia. In this speech, he used crude language and blunt remarks to give advice to the students while simultaneously deflating their sense of self with phrases such as, ‘opinions are like assholes, in that everyone has one’. Embossed within this simile is the concept of humility and egalitarianism that depict the tall-poppy syndrome.

Most examples of Australian language will ultimately tie back to these values. This includes the general Australian accent, Australian colloquialisms, phonological features of Australian English such as assimilation and the use of high rising terminal. The features of this language are linked to the values this language is used to express.

This link is particularly evident in political speeches, debates and comedic material. In relation to essay writing, there are a few steps to be conscious of when showing these links. Try to understand your examples using subsystems and which subsystems are relevant for the given example. Is the language-use significant on a phonological level, morphological level, lexical level, syntactic level or semantic level?

Throughout the year, you will be required to research and collect such contemporary examples which reflect Australian values. In your essay, you are required to demonstrate the significance of your example, use metalanguage to explain the example and then link this example to the values it reflects in Australian society and finally explain what this means for the essay prompt. Following this sequence of steps will ensure that you are able to discuss Australian Identity and Language in a holistic manner.

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Link to “How Politicians Speak” Facebook video:

Link To clippings of Nazeem Hussain’s SBS show “Legally Brown” which turns Political Incorrectness on its head:

Link to Kate Burridge interview on Studio 10 explaining the trend towards the General Australian Accent: