Let’s talk about emoji’s. There is a wide debate about whether or not these small icons we know as emoticon’s are the birth of a whole new language. What once started off as a :) at the end of an email has rapidly grown into a vast array of icons which serve multiple purposes and convey various meanings. I would not call emoji’s a new language for it lacks grammar; the very foundation which kneads a language together. Most often, emoji’s are used in conjunction with words on online platforms to enhance communication. The laughter emoji or smiling emoji is frequently used to close social distance or convey a sense of playfulness where a message may be perceived to be hostile. They can also be used to save face and reduce personal embarrassment. Frankly, emoji’s can be used to express a range of emotions and conversational tones which are difficult to achieve with words alone. In this way, they cater for the inability to use intonation and paralinguistic features such as hand gestures, facial expressions within written speech.

As emoji’s become a more prevalent part of online communication, they have begun to carry their own connotations. The eggplant and water-drop emoji’s are classic examples of this within young adolescents. However, even within smaller social groups, emoji’s can take on secondary meanings. (You probably have emoji’s within your friendship group which have connotations or act as inside jokes).

In this way, emoji’s are not replacing our language, but rather, they are an addition to comprehension of written language.

While emoji’s don’t have a complex syntactical system, they are loosely governed by grammatical rules. While this does not constitute emoji’s as a new language, one can still communicate meaning by stringing emoticons through semantic fields. Content words can be replaced with emoticons, however the relationship between emoticons must be inferred or expressed through functional words.

Hence, there can be communication difficulties when the relationship of an emoji to context is not effectively implied or explained. Julie Bishop’s use of the red faced emoji to describe Vladimir Putin on Twitter is a classic example of this notion. This emoji used on its own caused confusion as to what Julie Bishop thought of Putin, whether he was an angry man or whether she disapproved of him. Due to limited context and no words to back up Bishop’s opinion, there was controversy around her response.

Emoji’s are an addition to the written mode of language, catering for paralinguistic features which cannot be expressed through words. However, due to the lack of complex grammar binding emoji’s they cannot become a new language.

Have a read of our Ultimate Guide to English Language if you haven't already done so!

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Prescriptivism Versus Descriptivism - GIF or JIF?

Ever since the inception of the format, we have been arguing with each other over whether we should say 'gif' or 'jif'. This debate has raged both online and offline, but does it really matter? On one side, supporters of 'gif' claim that because the acronym stands for Graphics Interchange Format, the G sound in 'graphics' should be maintained. Whereas the 'jif' camp argues that because the inventor of the format, Steve Wilhite, says 'jif', so should we all. However, a far more sane argument is that as long as what someone says (whether it be 'gif' or 'jif') is understood, it shouldn't matter how they say it. 

As students of English language, we should aim to primarily take this descriptive approach to studying language. We identify and describe what people are saying or writing, and the effects this has, but we don't then ascribe our own judgement. Language exists to be a vessel for our communication, and so, as long as it is transferring meaning between its users, it's serving its purpose. There is no correct way of speaking or writing because there isn't really a good way of determining what this correct way is. 

What Are Prescriptivism and Descriptivism? 

Simply put, prescriptivism is an attitude that prescribes how language should be and how you, as its speaker, must use it. A prescriptivist most often promotes Standard English or a similar variety. This is the variety of English you will find in most textbooks, government letters and notices and in your English classroom. 

Descriptivism on the other hand, is a non-judgemental approach to looking at language. As descriptivists, we place more importance on how English is actually being written and spoken rather than trying to identify a correct way. The vast majority of linguists, dictionaries and other English language authorities consider themselves to be descriptive and not prescriptive, and this is a really important distinction. 

If the way that we as English speakers use or spell a word changes, the dictionary will change too, in order to reflect this. The Macquarie Dictionary made one such change in 2012, which entered the public spotlight. The word 'misogyny' has been used for many years to mean 'an entrenched prejudice against women' and not necessarily 'a hatred of women', as it says in the dictionary. So, when Julia Gillard used the word in her speech on the topic, it seemed to conflict with what it said in the dictionary. Yet, we all knew what she meant. And so, The Macquarie Dictionary updated its entry for the word to better reflect how we actually are using it. That's all well and good in the academic world, but why is this distinction important outside of a video about language? 

Language Prejudice

Throughout history, and still to this day, prejudice exists against people who speak differently.

For example, for much of the 20th century, and to some extent still to this day, Aboriginal Englishes have been deemed substandard and inferior to varieties used by people with European heritage. This has led to demonstrable discrimination in places like courts and hospitals, but often the time and care is not taken to actually interpret what Aboriginal people mean when they speak. By seeing that prescribing how a language ‘should’ be doesn't actually do anything to improve its effect or usefulness, we can be far more accepting of the fact that language varies depending on who is speaking and that it changes with time. 

We have the option of either allowing the people to define how a language is used or allowing a linguistic academy like the Council for German Orthography in Germany, or the French Academy in France, to prescribe how we should speak.

Language Shift

So, where can we find relevant examples in today's society? We're seeing a shift to prescriptive attitudes in the realm of teen-speak and text-speak, with people like David Crystal saying that creating new words and new ways of speaking is a rite of passage for young people. In the rapidly evolving fields of technology, social media or even politics these days, we are seeing new words and phrases and even entire new ways of constructing sentences being coined every day. But, not everyone is accepting of this and plenty of people still cringe when they hear a hashtag used in regular speech. We're also experiencing a shift to the normalization of informal language, Australian slang and hypocorisms, even in social and situational contexts where traditionally we would use a more formal register. Just how many times have we heard the likes of Scott Morrison and Malcolm Turnbull used the phrase ‘fair dinkum’?

But when does this matter in English language? We should be careful not to say that certain ways of speaking or certain varieties of language are inherently wrong and instead, describe what makes them 'non-standard uses' of language. This description is far more interesting than a subjective judgment of a particular way of using English. 

Descriptivism and Prescriptivism as Metalinguistic Tools

The terms descriptivism and prescriptivism can also be good metalinguistic tools when we are analysing opinions about language. Look out for segments on the radio, television or even the opinion columns of newspapers for discussions about varieties of English. People can identify very strongly with certain varieties of language, so a prescriptive attitude can often also indicate other beliefs. This can be important when identifying the social and cultural context of a text. We can also employ this knowledge in our own writing and speaking. Instead of trying to use correct language, we can instead focus on using appropriate language. This doesn't mean that you can start spelling words however you want, and giving your essays a generous sprinkling of commas and apostrophes where they don't belong (because these will often get in the way of you being easily and clearly understood), but the next time you're writing and you see a red line under that word that you're a hundred percent sure is correct, you can be safe in knowing that it's probably the dictionary, and not you, that needs an update.

For an overview of English Language, the study design, what’s involved in the exam and more, take a look at our Ultimate Guide to English Language.

What Is a Short Answer Question? 

The English Language exam is split into three sections - Short Answer Questions, Analytical Commentary and an Essay (see here for an explanation of what’s involved in the Essay component). The Short Answer Questions (SAQs) are at the very start of the exam and include 15 marks in total, usually consisting of 3-5 questions that are in response to a text. SAQs are designed to test your knowledge of metalanguage and your ability to elaborate on the situational and social context of the text in a concise manner. 

As SAQs only have 15 marks, you should aim to spend 20-25 mins on this section in the exam. Because there are only about 25 minutes available to allocate to this section, they are also a test of your ability to quickly identify key features in a text. 

The good thing about SAQs is that because there are specific mark allocations for each question, there’s a formula that you can apply to every question to help you obtain all the marks possible - and that’s what we’ll go through in this blog post, so you can ace every SAQ you come across :) 

Common Command Words and What They Mean 

The first thing you should do when approaching an SAQ is to recognise (and even better, highlight) the command words in each question in order to help you understand exactly what is required. 

Here is a list of commonly seen command words and what they entail:

Identify
‍In response to this command word, you should state the example using metalanguage and line numbers.

Describe 
If you are asked to ‘describe’, you should state the example with metalanguage and also give some details about it, such as how it links to the context of the text and/or its functions and social purposes. 

Analyse, comment on, explain, discuss 
‍Now we get to the heavier words that require a lot more elaboration and analysis. For these types of words, you should state the example with metalanguage, describe the immediate impact it creates and then link it to the broader context of the text (whether that be situational or social). So, you can think of these questions as a combination of ‘identify’ and ‘describe’ questions, with a bit of further elaboration attached to them. 

Mark Allocations

SAQs usually range from 1-6 marks each and the way you should answer the question depends on how many marks are available. 

As a general rule of thumb, do as the question says. 

For example, if we look at this question:

‘Give one function of this text. Using appropriate metalanguage, identify two different language features that support this function.’ (3 marks) 

The key phrase here that would distinguish a 2/3 from a 3/3 response is ‘that support this function’. Rather than simply stating two different language features, you should explain how they support the function of the text. It doesn’t have to be long, but at least 1 sentence of elaboration would be required to get full marks.

So, the overall mark allocation for this question is: 

1/3: Stating the function 
2/3: Identifying two language features 
3/3: Linking the language features to the function

A question with a higher mark allocation might be:

‘Using appropriate metalanguage, analyse at least three stylistic and discourse features that contribute to the cohesion of this text. Refer to line numbers in your response.’ (5 marks)

This question has 5 marks, but only one command term (analyse). As such, in response to this question you would have to elaborate on each example - in this case, stylistic and discourse features - and link to how they contribute to the cohesion of the text. 

Each example should be followed by at least 1 sentence that explains how it contributes to the text’s cohesion. You could also link the examples to their social purpose/function if this is relevant. 

As a general rule, any sort of ‘analyse’ or ‘discuss’ question can follow this template: 

1) Identify the example using appropriate metalanguage
2) Describe the immediate effect of that example (e.g. if it creates a humorous effect, if it makes the text hard to understand)
3) Provide further elaboration such as linking to social purpose/function/identity

If you think back to what we covered in the earlier section of this blog, you’ll see that this template follows the rule that higher-order command words (like ‘analyse’ and ‘discuss’) are a combination of ‘identify’ and ‘describe’ questions, with a bit of further elaboration also required.

General Tips

Finally, here are some general tips to keep in mind when answering SAQs:

• Use precise, specific metalanguage (e.g. ‘first-person subject pronoun’ instead of just ‘pronoun’)
• Always link to the broader context for questions with more than 1 mark (whether that be situational or cultural)
• Highlight keywords and/or line numbers to help you avoid silly mistakes
• Always include line numbers when quoting examples 
• If you’re unsure as to how much you are expected to write, the amount of space given to you in the answer section is usually a good indicator. 

For more about how you can boost your marks in English Language, see this blog post about how to extend your skills further.

For an overview of English Language, the study design, what’s involved in the exam and more, take a look at our Ultimate Guide to English Language.

There are several strategies you can use to your advantage to extend yourself in VCE English Language. 

Make Finding Examples a Habit

One simple way to expose yourself to more examples is to follow news pages on social media so that you can see regular updates about current affairs. Have a read through of point 7: Year 12 Essay Topic Categories in our Ultimate Guide to English Language so that you can understand what types of examples you should be keeping an eye out for. 

Right from the start of the school year, make sure you set up a system to keep track of your examples. You could do this by setting up a document with headings (such as ‘free speech’, ‘egalitarianism’, ‘political correctness’, ‘double-speak’, ‘ethnolects’ and ‘Australian identity’) and adding examples to this document throughout the year as you find them. For more information about the potential headings you could use, have a look at the dot points in the VCE English Language Study Design from page 17 onwards. 

I’d also highly recommend checking out Building Essay Evidence Banks for English Language as it teaches you a great table method for storing and analysing your examples. 

The advantage of creating an example/evidence bank of some sort is that if you start looking for examples right at the start of the year, you’ll have more time to analyse and memorise them. Additionally, you’ll also be able to use them far earlier in your essays, which means that the quotes and examples you select will become much easier to remember for the final exam.

Have a Basic Understanding of Australian History, Politics and Social Issues

Having a basic understanding of Australian history, politics and social issues is highly beneficial for enhancing your analytical skills for English Language. This is essential in developing strong contentions for your essays. Some key issues that would be worth having some background information on include the following:

Australia’s colonial history and treatment of Indigenous communities, racism, and the language surrounding these matters.

 Look into the following: 

• How does language reflect or perpetuate prejudice? 
• How does hate speech affect social harmony? 
• How can language be used to establish in-group solidarity?

Sexism, racism, ableism, homophobia and transphobia.

• How can bias and prejudice be conveyed through language? 
• What are some examples of implicit and explicit bias? 
• What role does political correctness play in this context? 
• Does political correctness create benefits or does it restrict societies? 

Environmental issues, and the way this intersects with politics. 

• How can euphemisms, doublespeak, and bureaucratic language be used to obfuscate or mitigate blame? 

Immigration and refugee policy related discourse. 

• What are the origins of pejoratives such as ‘boat people’ and ‘queue jumper’ that are frequently used against refugees? 
• How does this influence the values or beliefs of a society? 

Business and economic issues, labour exploitation 

• How can bureaucratic language and jargon be used to mislead and manipulate?

Political affairs (historical and recent)

• How can formal language be used to mitigate blame and responsibility, negotiate social taboos, or establish national identity? 

Having an awareness of key events and social issues in Australia, an understanding of the groups that make up Australia, and exposing yourself to a diverse set of media is really important in developing your essay writing skills. It does take time, but what will ultimately happen is that your discussions in your essays will be much more insightful and demonstrate a well thought out argument.

Apply Your Critical Thinking Skills

When writing essays, try your best to apply your critical thinking skills. Identify the assumptions you’re making when you present a certain point, and try to develop arguments against your position so that you can better understand why you have chosen your side. Developing a holistic and detailed contention is far better than just picking one side out of simplicity, as it allows you to demonstrate consideration and analysis of a range of factors that affect a certain issue. Use your evidence (contemporary examples, linguist quotes and stimulus material) to develop your points, and position yourself to be mindful of any biases you may have by continuously asking yourself what has influenced your way of thinking. Above all, try to discuss your essay prompts with your peers, as this will provide you with different perspectives and help you strengthen your own point. 

Consistently Revising Metalanguage

Consistently revising metalanguage is crucial for doing well in English Language. Throughout Year 12, consistently revising metalanguage will be your responsibility. It is likely that you’ll be spending a greater proportion of class time in learning content, and writing practice pieces. Therefore, it’s really important to figure out a way that works best for you in being able to frequently revise metalanguage. Flashcards are useful for revision on the go, as well as making mind maps so that you’re able to visualise how everything is set out in the study design. 

One issue students run into when it comes to learning metalanguage is that they’re able to define and give examples for metalanguage terms, however, they are unable to understand how those terms fit into the categories under each subsystem. For example, a student is able to remember what a metaphor is, but unable to recall that it fits under semantic patterning. Similarly, a student may know what a pause is, but not know if it’s part of prosodic features or discourse features. 

It’s important to know what all the categories are because the short answer questions usually ask you to identify features under a particular category (e.g. you’d be asked to talk about semantic patterning, not metaphor or pun). Therefore, spending time on just revising the definitions alone isn’t sufficient in learning metalanguage. You also need to be able to ensure that you can recall which category each term fits under. Refer to the study design (pages 17-18), for a list of categories you need to remember; these include: 

• Prosodic features
• Vocal effects
• Phonological patterning
• Processes in connected speech
• Word classes, word formation processes
• Sentence types
• Sentence structures
• Syntactic patterning
• Voice
• Coherence
• Cohesion
• Features of spoken discourse
• Strategies of spoken discourse
• Semantic patterning
• Sense relations/other semantics

Using Meaningful Examples in Essays

When you talk about a certain variety of English, say for example ethnolects or teen speak, rather than just providing a lexical example or translation, try to find a contemporary example of the term being used in the media, online or by a prominent individual. For example, rather than saying:

 ‘The lexeme ‘bet’ is an example of teen speak which allows young people to establish solidarity’,

you could say:

 ‘Bakery owner Morgan Hipworth, who largely has a teenage following and is a young person himself, employs teenspeak in a video recipe, where he responds to the question “Can you make a 10 layer cheese toastie?” with “Bet, let’s go.”’ 

This will provide you with a better opportunity to talk about in-groups and identity, rather than just defining and identifying an example as part of a particular variety. In doing so, you’re better able to address the roles of different linguistic examples in a contextualised and detailed manner. 

In Building Essay Evidence Banks for English Language you’ll see that a short analysis for each of your examples (the ones you are collecting throughout the year) is encouraged, but, you could take things one step further - add on an extra column and combine your analysis and example in a practice sentence. Head to the blog to learn more about building evidence banks.

When it comes to planned, non-spontaneous texts including written discourse and speeches, the manner in which the text is put together can be explained by elements of coherence and cohesion. While spontaneous discourse will also display coherence and cohesion, it is emphasized in planned texts because there is a greater deal of thought and intention behind the use of cohesive ties and devices of coherence.

They can however often be difficult concepts to grasp. For starters, it is essential to understand the difference between the two terms.

Coherence is defined as the quality of being logical, consistent and able to be understood. Imagine coherence as a building (It’s an analogy, go with it).

Cohesion on the other hand refers to the act of forming a whole unit. It is effectively a subset of coherence. Picture cohesion as the bricks and cement which make up the building.

Bricks and cement can be put together to create any form of structure. However, it is only when they are laid together properly that they form a building. Similarly, a text will be cohesive if cohesive ties are used however it will only be coherent if the cohesive ties are used appropriately to create meaning.

You can have cohesion without coherence but you cannot have coherence without cohesion. The picture does not make sense unless the correct pieces are placed in the correct order, even if certain pieces may be the same size and shape.

“I bought some hummus to eat with celery. Green vegetables can boost your metabolism. The Australian Greens is a political party. I couldn’t decide what to wear to the new year’s party.”

In the example above, there are lexical links from one sentence to the next; cohesive ties are used to join the sentences. There is evidence of lexical repetition, ‘green’ ‘party’ and collocations, ‘new years’. 

However, this string of sentences do not make any sense; there is no binding semantic link. This is an example of cohesion without coherence.

‍

Cohesive devices effectively help the discourse flow. They include collocations, lexical repetition, linking adverbials, substitution, ellipsis, conjunctions, synonymy/antonymy, hypernyms/hyponyms and referencing (anaphoric, cataphoric, deictic). These devices create physical links between the words in a discourse.

Coherence which we previously defined as understanding can be achieved through devices such as cohesive ties, formatting techniques, inference, logical ordering of information, semantic patterning and consistency.

These all enhance the ability of a text to be successfully interpreted and understood. Recipes, terms and condition documents, informative brochures all make use of formatting in the form of headings, bolding, underlines etc. to emphasis certain aspects of the text and draw audience attention to the most important elements.

The focus of coherence factors is determined by the social purpose of the text. Is the text made to entertain? Inform? Persuade? Celebrate? If so, why? What is the overarching intention of the text? Answering such questions can help explain the purpose of coherence factors and cohesive devices within a discourse.

This is effectively what you are aiming to do in your analytical commentaries and short answer questions in the exam. Identify the social purposes of the text and use them to explain the role of coherence and cohesion within the discourse.

The other major factor of consideration is the intended audience of the text. Is the text aimed at teenagers? the Australian public? Or specifically to “bogan” Australians? The language choices and ideas implied in the text will reflect the intended audience. If a text is aimed at Victorian’s it may include lexemes such as “Mornington Peninsula” or “Shepparton” which Victorian’s can infer as locations within Victoria, however these terms would need to be further explained to those who reside outside this state. Lexical choices which require outside inference would be included if it can be reasonably interpreted that the intended audience would be aware of their meaning. Finding examples of inference in texts can be useful in identifying the social purpose of the text.

The main thing to be mindful of is that finding cohesive devices and evidence of coherence in texts alone is not enough. You will gain your marks in your exam for linking these fragments of evidence to the wider social purposes of the text.

The political correctness debate is one which has been surfacing over the past few years, particularly with certain political figuring bringing this debate to the public platform. Let’s firstly define politically correct language. Political correctness is the avoidance of expressions which may offend, exclude or marginalize certain groups or individuals on the basis of race, ethnicity, gender, sexual orientation or disability.

Politically correct (PC) language is a framework used to promote and maintain social harmony. However, PC language can also be viewed to be a hindrance to expression and freedom of speech. The take an individual has on this debate is dependent on the connotations they associate with the phrase “political correctness”. Do they consider political correctness to be a social stabilizer or do they see it as language policing?

On one hand, the use of political correctness helps to confront prejudice in society and reinforce the idea of egalitarianism. This is achieved by slowly weakening the links between certain titles and the social groups they are associated with. This includes terms such as ‘black’, ‘wogs’, ‘curries’, ‘retarded’, ‘spastic’. Using PC terms such as ‘African-American’, ‘from Greek ethnicity’, ‘South-East Asian’ and ‘person with a disability’ are more respectful ways in which to address individuals without using titles which associate them with certain stereotypes or prejudiced thoughts. In particular, using ‘person with a disability’ rather than ‘disabled person’ is a way in which to dilute the link between the individual and the “disability” and to reiterate that the disability is only a single element of many which make up the individual.

While these are the currently accepted, politically correct terms, their appropriateness is likely to change with time. Originally, it was socially acceptable to use terms like ‘retard’, ‘chairman’, ‘policeman’ ‘black’, ‘man up’, ‘mother tongue’. However, with time, values change and society progresses and what is at one point considered socially acceptable becomes politically incorrect as further neutral terms are normalized. Thus, replacements such as, ‘differently abled’, ‘chairperson’, ‘police officer’, ‘African American’ and ‘native language’ are formed. As society continues to progress, these phrases will be outdated and replaced by new, more socially acceptable terms. This consistent cycle is spinning at a more rapid rate with globalization. With globalization, ideologies and values can be shared on wide platforms instantaneously. Through the sharing of ideas, new ideas and perceptions are molded and with this, the language we use to express ourselves also changes and develops.

This rapid evolution in “socially acceptable” language angers the public. Certain PC subtleties are seen by many as unnecessary. The trend towards political correctness is seen to inhibit freedom of expression, restricting individuals from speaking their mind in fear of causing offence. When there is public backlash over the lack of political correctness in a given situation, many individuals find this reaction to be highly excessive and a sign of over-sensitivity of the millennial generation. In an interview with ABC News, former solider stated that, ‘we just seem to bend over backwards for anyone that’s different. It is making Australia a lot softer, it’s making us a big more of a pushover country’.

This frustration of many is further exasperated by the rapid evolvement of normalized accepted terms in society. 

When language used in the public domain borders on politically incorrect, there is a public uproar, in particular, by the younger generation. Donald Trump is a prime example of this and as put by The Atlantic, “the press takes him literally, but not seriously; his supporters take him seriously, but not literally.” Simply put, the language choices of Donald Trump are strikingly bold; they incite fear and frustration amongst the public, deepening social prejudice through the reinforcement of stereotypes.

However, Trump’s language echoes the frustration of Americans. It is void of obfuscating, complex politically correct language, giving the indication that Trump speaks his mind, hence garnering public support and above all trust. Building trust for a politician is next to impossible, however, when Trump speaks his mind, without fear of causing office to minority groups, he is indeed able to build trust, as he speaks aloud what many think but fear to vocalize.

While this may sound bizarre given the strong global hatred towards Donald Trump, the matter of the fact is that Donald Trump won a majority vote. With a strong following of supporters despite his many controversies, it is important to recognize the power of Trump’s linguistic choices.

We all remember the famous, ‘build a wall’ statement, which became a defining factor of Trump’s presidential campaign. While a highly politically incorrect agenda, which marginalized Mexican people, many people supported Trump’s endeavors. In particular, Americans who were frustrated with their employment conditions are given an excuse to place blame onto a certain group of people. Trump, an influential figures’ use of politically incorrect language to target Mexican’s effectively gave the freedom to others to speak what they had previously restricted themselves from vocalizing for fear of being politically incorrect.

Aside from freedom of speech, the second major issue associated with political correctness is obfuscation. This form of political correctness is institutionalized and because of this here is a genuine danger that the immense emphasis on being politically correct means that often, vital information can be omitted from news scenarios because it targets or potentially targets a certain individual or minority group. As a result, information presented can be bias and incomplete. The 2013 Rotherham child sex abuse scandal in the United Kingdom is a strong example of this. An estimated 1400 children were violated sexually. However, in the media, it was intentionally omitted that the majority of perpetrators were of Pakistani heritage. Similarly, in fear of provoking racial attacks against migrants during refugee resettlement, the German media made an effort to hide that the multiple sexual assaults during the 2016 New Year celebrations were conducted by men of North African or Middle Eastern ethnicity. The omission of such details does avoid marginalizing ethnic groups, but at the cost of significant and rightful information for the public. This tradeoff is one which is still being explored in society as the wave of political correctness is still quite new.

This debate is one which is still raw in society; it is yet to progress and as the world develops, the role PC language plays in our society will become clearer. Will PC language become more prevalent as society focuses more on social inclusion? Or, will the movement towards PC language be restricted due to the black-lash it faces for the shortcomings of this framework of communication?

Examples of Political Correctness:

2017 Australia Day Lamb Ad by Meat and Livestock Co: This company releases an Australia Day lamb ad every year which aims to show a progressive and egalitarian Australian society, celebrating the idea of a politically correct society.

Facebook video by The Line promoting gender equality and challenging the expectations of men and women: